Starting a Business All–In–One For Dummies

8 BOOKS IN 1

Entrepreneurship Developing Business Plans and Business Models Starting an Online Business Franchising and Home–Based Business Bookkeeping and Accounting Financial Management Managing Employees Marketing and Branding

All the practical advice you need for starting a business

Starting a business? Don′t sweat it! Written in plain English and packed with simple, step–by–step instructions, this one–stop reference shows you how to start up our dream business from scratch, write a winning business plan, secure financing, manage your risks successfully, navigate your first year of operation, and much more!

Eureka! You′ve got it! — develop a business concept, refine and define your business idea, create a business model, and find your target market Planning is half the battle — write a business plan, find funding, create a website for your business, and keep things legit with the right legal structure Show me the money — set up the books, understand your profits and losses, keep your cool with cost and budgeting, and satisfy the Tax Man Rules of management — hire, set goals, embrace corporate social responsibility, coach and mentor employees, and delegate to get things done If you build it... — optimize your marketing program, strengthen your marketing strategy, take stock of your business image, forge your brand, and create marketing communications that work

Open the book and find:

Guidance if you′re considering a franchise Tips for starting a home–based business The best ways to manage your business with technology Step–by–step guidance on keeping on top of the books Ways to increase employee engagement and motivation Strategies for overcoming obstacles in starting a business Invaluable social marketing strategies