Planning Health Promotion Programs: An Intervention Mapping Approach

THE REVISED AND UPDATED GUIDE FOR UNDERSTANDING AND USING INTERVENTION MAPPING

Planning Health Promotion Programs is the go–to reference in the field. Now in its fourth edition, this volume offers students and practitioners an effective guide to the overall planning process. Based on the proven Intervention Mapping framework, this essential resource outlines the steps, tasks, and processes that draw on a variety of approaches to help develop dynamic health promotion and education programs. Designed to be practical, the handbook equips users with the knowledge and skills needed to create targeted solutions.

The text reveals how to choose theories and integrate constructs from a variety of sources and shows how to merge theories in order to clearly describe health problems, develop appropriate promotions, and create education solutions. Revised and updated, the fourth edition includes information on the latest theories and reviews trends in public health such as competency–based training and inter–professional education. In addition, this edition contains a wealth of new examples and illustrative case studies that shows how the concepts work in actual settings. The companion website includes classroom ready lecture slides, additional case studies, and a test bank.

Planning Health Promotion Programs, Fourth Edition is the thoroughly updated resource needed to explore the developments, methods, theories, and processes of intervention planning.

Figures and Tables vii

Acknowledgments xiii

About the Authors xvii

Part One: Foundations 1

Chapter 1 Overview of Intervention Mapping 3

Competency 3

Perspectives 7

Intervention Mapping Steps 12

Core Processes for Using Theory and Evidence 20

The Role of Culture in Intervention Planning 28

Navigating the Book 30

Important Repeating Concepts in the Book 31

Summary 32

Discussion Questions and Learning Activities 38

References 39

Chapter 2 Behavior–Oriented Theories Used in Health Promotion 57

Competency 57

Perspectives 58

Overview of Theories 65

Learning Theories 66

Theories of Information Processing 70

Theories of Health Behavior 74

Theories of Reasoned Action 78

Theories of Goal–Directed Behavior 84

Theories of Automatic Behavior, Impulsive Behavior, and Habits 89

Stage Theories 95

Attribution Theory and Relapse Prevention 99

Theories of Persuasive Communication 101

Theories of Self–Regulation 105

Social Cognitive Theory 109

Theories of Stigma and Discrimination 113

Diffusion of Innovations Theory 116

Summary 120

Discussion Questions and Learning Activities 120

References 121

Chapter 3 Environment–Oriented Theories 145

Competency 145

Perspectives 146

General Environmental–Oriented Theories 149

Interpersonal–Level Theories 155

Organizational–Level Theories 160

Community–Level Theories 167

Societal and Governmental Theories 184

Summary 192

Discussion Questions and Learning Activities 192

References 193

Part Two: InterventionMapping Steps 209

Chapter 4 Intervention Mapping Step 1: LogicModel of the Problem 211

Competency 211

Perspectives 212

Tasks for Step 1 214

Summary 261

Discussion Questions and Learning Activities 262

References 263

Chapter 5 Intervention Mapping Step 2: Program Outcomes and Objectives LogicModel of Change 283

Competency 283

Perspectives 284

Tasks for Step 2 286

Summary 330

Discussion Questions and Learning Activities 331

References 332

Chapter 6 Intervention Mapping Step 3: Program Design 345

Competency 345

Deciding How to Start 345

Perspectives 350

Tasks for Step 3 355

Summary 416

Discussion Questions and Learning Activities 417

References 418

Chapter 7 Intervention Mapping Step 4: Program Production 435

Competency 435

Perspectives 436

Tasks for Step 4 437

Summary 475

Discussion Questions and Learning Activities 475

References 476

Chapter 8 Intervention Mapping Step 5: Program Implementation Plan 483

Competency 483

Perspectives 484

Tasks for Step 5 494

Summary 528

Discussion Questions and Learning Activities 529

References 530

Chapter 9 Intervention Mapping Step 6: Evaluation Plan with Patricia Dolan Mullen 541

Competency 541

Perspectives 541

Tasks for Step 6 546

Summary 584

Discussion Questions and Learning Activities 585

References 585

Chapter 10 Using Intervention Mapping to Adapt Evidence–Based Interventions with Linda Highfield, Marieke A. Hartman, Patricia Dolan

Mullen, and Joanne N. Leerlooijer 597

Competency 597

Perspectives 598

Intervention Mapping for Adaptation 603

Summary 642

Discussion Questions and Learning Activities 643

References 643

Index 651

L. KAY BARTHOLOMEW ELDREDGE, EdD, MPH, is a distinguished teaching professor of health promotion and behavioral sciences and associate dean for academic affairs at the University of Texas Health Science Center at Houston (UTHealth) School of Public Health.

CHRISTINE M. MARKHAM is an associate professor of health promotion and behavioral sciences and an associate department chair at the UTHealth School of Public Health.

ROBERT A. C. RUITER, PHD, is the Head of the Department of Work and Social Psychology at the Faculty of Psychology and Neuroscience, Maastricht University, the Netherlands.

MARÍA E. FERNÁNDEZ, PHD, is a professor of health promotion and behavioral sciences at the UTHealth School of Public Health.

GERJO KOK, PHD, is a former dean of the Faculty of Psychology and Neuroscience, Maastricht University, the Netherlands.

GUY S. PARCEL, PHD, is dean emeritus and a former professor of health promotion and behavioral sciences at the UTHealth School of Public Health.