Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time

PRAISE FOR twitter power 3.0

"Joel and Dave have written a fantastic 3rd edition that every business owner should read if they want to harness the power of this social media giant to engage with others and grow their business."
Robert Scoble, Startup Liaison Officer for Rackspace, @Scobleizer

"Twitter is a secret gate–jumping tool that allows me to connect with people for my business and for success, and this book is every bit as important as it has been since the first edition."
Chris Brogan, CEO, Owner Media Group, author of The Freaks Shall Inherit the Earth @chrisbrogan

"Twitter has helped build my business and my career. But it′s as inscrutable and confusing as Lindsay Lohan′s life choices. You need a guide to do it right, and Twitter Power is like the instruction manual for Twitter success."
Jay Baer, New York Times bestselling author of Youtility, @jaybaer

"Read this book from cover to cover and apply Joel and Dave′s teachings then watch your online audience, your influence, and your business all grow exponentially!"
Mari Smith, social media thought leader, top Facebook marketing expert, author, The New Relationship Marketing, and Coauthor Facebook Marketing: An Hour A Day @marismith

Twitter Power 3.0 Introduction

Chapter 1 An Introduction to the Social MediaLandscape

What Exactly Is Social Media?

Social Media Really Is a Big Deal

The Different Types of Social Media Sites Content to SuitEvery Market

A Closer Look at Microblogging

Introducing Twitter!

Chapter 2 Why Is Twitter So Powerful?

Twitter and Its Successes

The Power of Twitter s Immediate Feedback

Instant Access to Smart People 24/7

Chapter 3 Getting Started the Right Way on Twitter

Signing Up Does Twitter Have the Web s MostFriendly Registration Page?

Who s on Twitter? Your First Followers!

Create an Inviting Twitter Profile

Designing Your Twitter Profile

Notifications to Notice

Tweeting with Your Mobile Phone

A Winning Social Media Philosophy

Sending Your Very First Tweet

Becoming a Follower

A Word about Security

Chapter 4 Building a Following on Twitter

Quantity or Quality: Choosing the Type of Following YouWant

Quality: How to Be Intentional about Creating Your Own Network ofExperts

Quantity: Seven Killer Strategies to Reaching Critical Mass onTwitter

Klout and Page Rank

Chapter 5 The Art of the Tweet

Tweet Etiquette

The Benefits of Following before Tweeting

How to Join a Conversation

How to Be Interesting on Twitter

How to Drive Behavior

Chapter 6 The Magic of Connecting with Customers onTwitter

Identifying Problems and Soliciting Feedback

Discovering Your Top Fans, Promoters and Evangelists

Your Personal Help Desk

Chapter 7 Leveraging Twitter for Team Communication

Twitter for Virtual Team Leaders

Creating a Twitter Account for a Virtual Team

Building a Team with Twitter

Chapter 8 Using Twitter to Help Build Your Brand

Create a Story

Portraying Your Brand with Your Profile

Tweet Style What to Say When You re Building a Brandand How to Say It

Reinforce the Core Message

Repetition, Repetition, Repetition

Writing the Tweets

Win Retweets

Create Hashtags and Run Hashtag Chats

Chapter 9 Leveraging Twitter to Drive FollowerBehavior

Driving Followers to a Web Site

Promoting a Blog on Twitter

Twitter as a Resource for Post Ideas

Driving Followers to the Mall

Can You Put Affiliate Links on Twitter?

Driving Followers to Register

Tracking Results and Testing Strategies

Tracking Multiple Tweets

Making the Most of Twitter s Trends

Chapter 10 How to Make Money on Twitter

Earn with Advertising on Twitter

Barter, Buy, and Sell Your Way to Profit

Chapter 11 Beyond Twitter.com: Third–Party Tools You WillWant to Know About

SocialOomph

Twitterrific

Twhirl

Twitterfeed

Trendistic

Twellow

Tweetbeep

TwitterCounter

TweetDeck

TwitThis

TweetAways

HootSuite

TwitPic

JOEL COMM is the New York Times bestselling author of The AdSense Code and nine other books. As a leading New Media Marketing Strategist and keynote peaker, Joel has consulted, partnered with, or trained companies including Microsoft, IBM, Starz Entertainment, Hubspot and others. A serial entrepreneur on the web since 1995, Joel has sold a site to Yahoo!, created a #1 bestselling iPhone application, and produced the world′s first competitive Internet reality show. Learn more about Joel at www.JoelComm.com

Dave Taylor has been helping invent the Internet for over thirty years, has launched four Internet startups, written 22 books, and is an award–winning speaker and event host. He has a degree in Computer Science, an MBA and a Masters in Education, during which time he created the award–winning Purdue Online Writing Lab. You can find Dave writing about tech and business at AskDaveTaylor.com, sharing his parenting adventure at GoFatherhood.com and on every major social network when he′s not busy with his real job of single dad to his three children, 18, 14 and 11. Dave lives in Boulder, Colorado and can be found on Twitter as @DaveTaylor.