Social Media Optimization For Dummies

Learn to:

Apply SEO tactics to social media Use social media to drive traffic to your website Build followers Increase engagement with customers

Explore the secret to modern marketing

You′re already on board with social media. Now you want to learn how to take full advantage of its power to drive traffic to your website and build buzz for your brand. This plain–English guidebook shows you how to do just that, with tips and techniques you might never have considered. There′s even a quick start guide to get you going right away!

Understand what SMO is see what goes into a good SMO program and learn how to find an authentic, consistent voice Leverage your likes discover what Facebook likes and shares can mean and explore ways to find new fans Toot your horn learn how to publicize your social media presence and display content on your website Add to your toolbox integrate Google+ , implement social login, and learn to use Twitter® and Pinterest® microformats Promote what you′ve got create a company Page on Facebook, reach out with social news networks, and tailor your content for specialty channels Control the buzz learn to protect your brand, manage your reputation, and handle a crisis Keep it going plan your SMO program so you can keep it fresh, timely, and growing

Open the book and find:

How to get started right away Essential resources you′ll need Tips for creating compelling content Facebook tools you′ll want to use Hints for converting followers into customers Ways to maximize events Where to find influential users Secrets to viral appeal

Ric Shreves has been building websites since 1995 and creating digital marketing campaigns for almost as long. He is a former columnist for ComputerWorld magazine and has built websites for some of the world′s largest brands, including BASF, Colgate–Palmolive, and Tesco. Michelle Krasniak is a freelance copywriter and marketing consultant who specializes in content marketing. She has been writing professionally for over 15 years and has a passion for helping businesses of all sizes develop content to maximize their social media presence.