Win the Game of Googleopoly: Unlocking the Secret Strategy of Search Engines

PRAISE FOR WIN THE GAME OF GOOGLEOPOLY

"Sean drives it home. You cannot dominate Google with a singleapproach. Sean′s comprehensive approach, combining Onsite SEO,Social Media, Video SEO, Online Reputation, and Mobilecollectively, to dominate page one of Google is brilliant."
Scott Pechstein, Vice President, Autobytel

"In today′s sales and marketing, Google is the battlefield withhundreds of competitors scratching, clawing and climbing all overeach other competing for the ten positions on the first page oforganic search. In the Google galaxy of cyberspace, if you and yourbusiness do not appear on the first page of any search, you areinvisible. Sean V. Bradley is the ultimate virtual gladiator. Hiscompetitive spirit in search marketing is crush or be crushed:virtual domination. In short, if you′re in the game and, if youintend to win, this book is your secret strategy your virtualbattle plan."
Jim Ziegler, CSP, HSG, producer of The Internet BattlePlan

"Win the Game of Googleopoly is a must read for anyonethat wants to completely dominate Google. There are so many factorsto consider when working with search engines. This resourceincludes all of the information you will need to make whatever youdo online a huge success. Inside you will find extremely detailedstrategies about a variety of search engine and online marketingtopics that will empower you to reach new heights of profitabilityand exposure."
Michael Cirillo, President of FlexDealer

"Drawing from a lifetime of success on the web, Sean V. Bradleyhas created a myriad of proven techniques for exploding profits byharnessing the power of the Internet. A master at leveraging videoand creating incredible visibility in Google search and across theweb, Sean is a passionate, guiding light that can help any businesssucceed online. Win the Game of Googleopoly is a brilliantstep–by–step guide that resonates with professionals and is writtenin plain language that everyone can understand and use to startthriving online today."
Christian Jorn, President of Remora Inc.

"Mr. Bradley′s book is really quite timely. While there arecertainly plenty of right–now strategies, what stands out to me arethe evergreen foundational principles that transcend the typical′trick of the month′ other books tend to trade on only to beoutdated by the time of publication. Moreover, many of thestrategies in this book speak directly toward what′s next, makingthis a must have for today′s business owners seeking a truecompetitive edge."
Timothy Martell, President and founder, WikimotiveLLC

"I have worked with Sean for 16 years in the digital advertisingindustry and have found him to be an innovative visionary in thespace. Sean is vigilant about identifying opportunities, and thenconceptualizing the process to follow that can absolutely bereplicated. There is an art to teaching, and Sean brings a passion,energy, and enthusiasm to his clients that match up well with adepth of knowledge that lends to his profound credibility indigital advertising."
Todd Dearborn, VP, Internet Brands(Carsdirect.com)

Acknowledgments xi

Introduction xv

1 Either You Are Visible or You Are Invisible 1

How Do I (You) Get Found? 4

The Truth Shall Set Us Free! 18

Additional Resources 20

2 Reality Check: Google Is a Monopoly 21

Unlocking Page One of Google 28

Additional Resources 44

3 Creating a Googleopoly: Google Page One Dominance Strategy 45

Additional Resources 56

4 Creating the Ultimate Onsite SEO Website Strategy 57

Domain Name 61

Title Tags 69

Heading Tags 75

Linking 82

Content 90

Conclusion 92

Next Evolution in Onsite SEO 93

Additional Resources 96

5 Video and Video SEO 97

How to Properly Create a Video SEO Campaign 107

Pattern and Voice Recognition Search 108

Content Creation 127

Uploading Your Video to YouTube 129

Video Title 133

Description 140

Meta–Tags/Keywords 145

Advanced Settings 146

Video Location 147

Subtitles and Closed–Captioning for Your Video 148

Annotations 148

Viewer Action and Reaction 151

Sharing and Recommendations 152

Syndication and Supplemental Uploads 153

Supplemental Upload Tip 157

Localized Video SEO 157

Bonus Section: Video Suggestions 158

Additional Resources 162

6 Social Media versus Social Media Optimization 163

The Social Component of Social 164

Sharing Means Attention 164

Social Signals 168

The Most Important Component: Page One Domination 169

Google+ Local Business 172

Facebook 175

Pinterest and Flickr 181

LinkedIn 183

Private Label Your Own Social Network! 183

Additional Resources 187

7 Strategies for Mobile Dominance on Google and Web Success 189

31.3 Percent of AllWeb Traffic Comes fromMobile Devices! 190

PPC Advertising on Mobile 196

How Mobile Users Search 198

Additional Resources 200

8 Online Reputation Optimization 201

Online Reputation Optimization 202

Interaction with Reviews 210

Additional Resources 216

9 Secondary Websites for Search Dominance 217

Blogs 218

Microsites 222

Customer Appreciation Sites 224

Focus Sites 225

Using Secondary Sites Properly 227

Additional Resources 228

10 Putting It All Together 229

Additional Resources 231

11 Looking into the Future of Google and Search 233

Additional Resources 238

Index 239

SEAN V. BRADLEY, CSP, an international speaker,consultant, trainer, and entrepreneur, is the founder and CEO ofDealer Synergy Inc., the leading Internet sales, businessdevelopment and digital marketing firm in the automotive salesindustry. Sean has personally trained over 10,000 automotive salesprofessionals. In addition to being hired by approximately 1,000multi–million dollar automotive dealerships, Sean′s clients includepublicly traded corporations like Autobytel Inc. and TrueCar, aswell as billion dollar corporations like Internet Brands(Carsdirect.com). Sean′s clients outside the automotive salesindustry include major label recording artists and professionalathletes.

Sean has earned the National Speaker′s Association′s highestaccreditation, the CSP designation.