Autor: John R. Bessant, Joe Tidd
Wydawca: Wiley
Dostępność: 3-6 tygodni
Cena: 336,00 zł
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ISBN13: |
9781118993095 |
ISBN10: |
1118993098 |
Autor: |
John R. Bessant, Joe Tidd |
Oprawa: |
Paperback |
Rok Wydania: |
2015-05-08 |
Numer Wydania: |
3rd Edition |
Ilość stron: |
542 |
Wymiary: |
236x189 |
Tematy: |
KM |
Individuals and organizations of all shapes and sizes create value through innovation, which is driven by entrepreneurship. Innovation and Entrepreneurship 3rd edition is an accessible text on innovation and entrepreneurship designed specifically for students studying business and management studies, but also those on engineering and science degrees with management courses. The text applies key theories and research on innovation and entrepreneurship and explains how these can be applied in practice in a much broader and contemporary context, including the corporate and public services, emerging technologies and economies, sustainability and development, and creating and capturing value from innovation and entrepreneurship. In this third edition the authors continue to adopt an explicit process model to help organize the material with clear links between innovation and entrepreneurship.
The new edition has been completely revised and updated and features:
New chapter on creativity exploring the concept, the underlying skill set and ways in which it can be developed and deployed throughout the entrepreneurial process. New chapter on business model innovation. Coverage of crowd sourcing, crowd funding and innovation markets and communities. Enhanced coverage of individual skills development. Strengthened focus on the role of innovation and entrepreneurship in the public sector. Discussions on sustainability, globalization and development as key driving factors.This text has been designed to be fully integrated with the Innovation Portal at www.innovation–portal.info, which contains an extensive collection of additional resources for both lecturers and students, including teaching resources, case studies, media clips, innovation tools, seminar and assessment activities and test questions.
Preface to Third Edition
Part I Entrepreneurial Goals and Context
1. The Innovation Imperative
2. Social Innovation
3. Innovation, Globalization, and Development
4. Sustainability–led Innovation
Part II Recognizing the Opportunity
5. Entrepreneurial Creativity
6. Sources of Innovation
7. Search Strategies for Innovation
Part III Finding the Resources
8. Building the Case
9. Leadership and Teams
10. Exploiting Networks
Part IV Developing the Venture
11. Developing New Products and Services
12. Creating New Ventures
13. Developing Businesses and Talent through Corporate Venturing
14. Growing the Enterprise
Part V Creating Value
15. Exploiting Knowledge and Intellectual Property
16. Business Models and Capturing Value
17. Learning to Manage Innovation and Entrepreneurship
Index
John Bessant holds the Chair in Innovation and Entrepreneurship at Exeter University and is Visiting Professor at HHL Business School, Leipzig.
Joe Tidd is Professor of Technology and Innovation Management at SPRU (Science and Technology Policy Research), University of Sussex and Visiting Professor at University College London.
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