The Dream Cafe: Lessons in the Art of Radical Innovation

Feed your creative spirit!

The key to business success and growth is innovation. But how do we become innovative? Creating the future means forgetting the rules that confine us and using our imagination to take inspired risks.

Embracing collaboration and uncertainty has long been a vital ingredient of success, beginning with the creative thinkers and doers of the avant–garde whose ideas and creativity thrived in café society. The Dream Café shows how businesses can learn from these counter–logical and irreverent ways.

This book is a unique compendium of attitudes and techniques that will allow business leaders to survive and prosper in an unpredictable future.

These tried–and–tested principles, already in practice at leading global brands, will enable you to formulate, refine and deliver big brand ideas that will disrupt and redefine the market.

A: Avant–Garde 1

B: Belligerence 11

C: Chaos 21

D: Dreaming 27

E: Experimentation 35

F: Fusion 47

G: Gut Reaction 55

H: Habitat 65

I: Imagination 77

J: Jest 83

K: Kinetic 91

L: Love 101

M: Multi–Sensory 113

N: Noticing 125

O: Organic 133

P: Prediction 145

Q: Questions 157

R: Risk 167

S: Synergy 177

T: Tripping 187

U: Understanding 197

V: Verification 209

W: Wonder 219

X: X–Rated 227

Y: Yearning 237

Z: Zeitgeist 245

Conclusions 253

Endnotes 263

Index 265