Beat the Crowd: How You Can Out–Invest the Herd by Thinking Differently

A STRAIGHTFORWARD GUIDE TO THINK–FORYOURSELF INVESTING FROM NEW YORK TIMES BESTSELLING AUTHOR KEN FISHER

Are you tired of scouring financial headlines for actual wisdom and coming up empty? Are you tired of nonstop media hype? Do you want to break free from the pack, think differently and outsmart the crowd?If so, this book is for you.

Contrarian investing isn′t about being a bull when others are bearish, or vice versa. It′s about independent thinking. Cutting through the hype tosee what others don′t see. Using simple logic to dispel media myth. Not being blinded by opinions, rules of thumb or consensus viewpoints. In Beat the Crowd you′ll learn how to separate hype from reality to uncover lucrative tactics few others talk about.

Investing success isn′t about perfection. It′s about simply being right more often than not. Tuning out the noise and seeing the world differentlythan the masses will help you achieve this, and you don′t need rigorous academic training to learn how. Beat the Crowd will teach you how, using the same methods Ken Fisher has employed over four decades of money management. Read this book to discover what moves markets, what doesn′t, and where you can find real investment wisdom.

KEN FISHER is best known for his prestigious "Portfolio Strategy" column in Forbes magazine, where his over 30–year tenure of high–profile calls makes him the third longestrunning columnist in Forbes′s 90–plus–year history. He is the founder, Chairman and CEO of Fisher Investments, an independent global money management firm managing over $60 billion for individuals and institutions globally. Fisher is ranked #240 on the 2014 Forbes 400 list of richest Americans and #653 on the 2014 Forbes Global Billionaire list. In 2010, Investment Advisor magazine named him among the 30 most influential individuals of the last three decades. Fisher has authored numerous professional and scholarly articles, including the awardwinning "Cognitive Biases in Market Forecasting." He has also written ten previous books, including national bestsellers The Only Three Questions That Count, The Ten Roads to Riches, How to Smell a Rat, Debunkery and Markets Never Forget (But People Do), all published by Wiley. Fisher has been published, interviewed and/or been written about in many major American, British and German finance or business periodicals. He has a weekly column in Focus Money, Germany′s leading weekly finance and business magazine.

ELISABETH DELLINGER is an analyst and staff writer at Fisher Investments and has been with the firm for over a decade. She is a senior editor of MarketMinder.com and a contributor on Equities.com as well as other financial news websites.