Big Data: Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance

GET SMART LEARN TO CONVERT THE PROMISE OF BIG DATA INTO REAL–WORLD RESULTS

There is so much buzz around big data. We all need to know what it is and how it works. But what will set you apart from the rest is actually knowing how to use big data to get solid, real–world business results and putting that in place to improve performance.

Big Data shows you how to implement the same practices that leading firms have used to access new dimensions of profitability. You′ll learn from clear explanations and countless examples how successful organizations large and small use the SMART model to get ahead:

Introduction: Welcome to a SmarterWorld 1

1 Smarter Business 9

2 S = STARTWITH STRATEGY 23

3 M = MEASURE METRICS AND DATA 57

4 A = APPLY ANALYTICS 105

5 R = REPORT RESULTS 155

6 T = TRANSFORM BUSINESS 199

Conclusion 231

About the Author 236

Acknowledgements 238

Index 239

BERNARD MARR the ′Big Data Guru′ is one of the world′s most highly respected voices anywhere when it comes to data in business. In Big Data, you have access to techniques for converting raw information into real business results. Marr brings complex concepts down to earth, so you can use data the SMART way to transform everything you do.