Business Development For Dummies

Learn to:

Get your business development strategy in place and build a practical step–by–step plan Leverage your customer relationships for even greater success Go beyond the typical sales cycle Develop and implement a partnership strategy

Get an expert, authoritative model for growing your business

Growing a business isn′t just about sales! With this hands–on, accessible guide, you′ll discover how mapping business development to the customer lifecycle ensures a focus on growth through customer nurturing and management. Packed with strategies, tips and step–by–step guidance, you′ll find everything you need to plan for growth and make it stick.

Break down your business development take stock of where your business development plans are, identify your weaknesses and learn how to think in terms of goals Dive into the customer lifecycle use the customer mindset to power growth and effectively align your business development to the customer lifecycle Work out your best offer validate or adjust your market offer for maximum position with marketplace needs, build your business development plan and put your plan into action Make marketing matter put your budget to good use with practical tips on creating and executing a marketing strategy that drives sales Bring it full circle find best practices to manage, develop, and leverage customer relationships and customer engagement for even greater success

Open the book and find:

How to tailor a business development plan specific to your business Guidance on orchestrating marketing and sales efforts that operate in concert Strategies and tactics for great selling practices How to maximize customer value Why business partnerships are so important High–level do′s and don′ts for every stage of business development

Anna Kennedy has almost twenty years′ experience in business development and leadership with small/medium professional services companies. She also has on–the–ground experience in growing organizations, most recently in her own company, Rain Makers.