Gamechangers: Creating Innovative Strategies for Business and Brands; New Approaches to Strategy, Innovation and Marketing

ARE YOU READY TO CHANGE THE WORLD?

Gamechangers don′t want to be Just a little better. They think bigger, see things differently. Define and shape markets in their own vision.

Next generation businesses are disruptive and innovative. More ambitious, with stretching vision and enlightened purpose. They find their own space and shape it to their advantage. Most of all, they have great ideas.

Gamechangers win by being smart, fast and connected. They create inspiring brands, delivered through enlightened business models. They combine all the tricks of 21st century business to engage and inspire people. To enable more, to make life better, and to win.

How will you change the game?

′Zigging when others zag is the only way to win in today′s rapidly changing world. There′s inspiration and learning aplenty in Gamechangers. This book will change your world and help you become a creative leader. Read and win!′
Kevin Roberts, Worldwide CEO, Saatchi & Saatchi

′Thorough and smart, Gamechangers doesn′t just identify the trends shaping our business future, it offers us a roadmap for how to get there.′
Greg Williams, Editor, Wired Magazine

INTRODUCTION

Are you ready to change the world? 1

PART 1 Are You Ready? 8

1. Play 11

2. Change 21

3. Win 29

PART 2 Change the Game 36

4. Think 39

5. Explore 53

6. Disrupt 67

7. Inspire 81

8. Design 97

9. Resonate 111

10. Enable 121

11. Mobilize 129

12. Impact 139

13. Amplify 151

PART 3 The Gamechangers 166

14. Futurestore 173

15. Futurebank 185

16. Futurehealth 197

17. Futuregadget 209

18. Futuremedia 219

19. Futurefashion 229

20. Futuretravel 239

21. Futurefood 249

22. Futuretech 259

23. Futuremakers 271

PART 4 Gamechanger Labs 280

Future Lab 282

Creative Lab 286

Brand Lab 290

Performance Lab 294

APPENDIX

Doing More 298

The Author 299

The Book 300

What s New? 300

What s More? 300

What s Next? 301