Extraordinary Outcomes: Shaping an Otherwise Unpredictable Future

Praise for Extraordinary Outcomes “ Extraordinary Outcomes provides the rare and rich delight of reading in nearly every paragraph an aphorism or witticism that ranks with the kind of sage advice generally rationed as chapter–starting epigrams, and then in only a few of the chapters of the best management books. Better still, these linguistic gems are woven into trenchant real–life examples of people and organizations who have transcended commonly accepted limitations to make the world a significantly better place. This book will at once make you happier, smarter, and more useful to your teammates.” —Martine Rothblatt, founder and former CEO, SiriusXM Radio and founder and CEO, United Therapeutics Corp. “The work of Firstenberg and Rubinstein is a must read for those enlightened organizational leaders whose objective is to succeed in uncertain times. Mammals learn and adapt to changing environments and don’t operate to a fixed master plan or strategy, neither should leaders responsible for the continued success of their organizations as the environment around them changes.” —The Honorable Daniel S. Goldin, 9th NASA Administrator, retired Chairman and CEO, The Intellisis Corporation “Take care when reading this book. It has so much delicious food for thought you may gain weight just by reading it.” —Gordon Peters, Founder and CEO, Institute for Management Studies “Not just a business book on leadership but also a thoughtful and compelling read on how to live a better life. Through the use of fascinating stories and extensive research, the themes are easy to grasp and execute. There are so many great stories, I’m afraid I will dominate the cocktail party conversation for months.” —George Borst, former President and CEO, Toyota Financial Services “The authors have created an extraordinarily thoughtful guide for the leader who aspires to define the future. This delightful work is laced with vivid and memorable examples, making it almost effortless to internalize the wealth of practical tools and concepts as you read the book.” —Ron Sugar, former CEO, Northrop Grumman

Skills and Talent Are Not Enough Connect to a Compelling Purpose Galvanize Your Team Amplify the Positive Conquer Uncertainty Acknowledge, Learn, Correct Shape Your Future Notes About the Author

IRIS R. FIRSTENBERG, P H D, is a professor at UCLA in the Department of Psychology and the Anderson School of Management. She has previously coauthored two books, including The Minding Organization . Iris also teaches corporate seminars on leadership development and innovative thinking. MOSHE F. RUBINSTEIN, P H D, is an authority on organizational problem solving and an emeritus professor at the UCLA School of Engineering and Applied Science. He has written ten books, including Patterns of Problem Solving.