Volunteer Engagement 2.0: Ideas and Insights Changing the World

An Expert–Led Guide to Transforming Volunteering for Lasting Impact

Striking a balance between actionable strategy and broad discussion of the issues surrounding volunteerism, Volunteer Engagement 2.0 helps readers craft a volunteer program that reflects the organization′s mission and approaches daily management needs with an eye toward the future.

Track the history of volunteerism, and the social, cultural, and technological shifts that will shape its future Keep current volunteers on board, and engage more donors, supporters, and effective board members Utilize new tools and trends including social media, microvolunteering, virtual volunteering, and hackathons Recruit corporate partners, adopt skilled volunteers, and identify Pro Bono resources Quantify and evaluate a volunteer program′s effectiveness, and adjust the strategy going forward

Distilling the latest research and insight from industry leaders, Volunteer Engagement 2.0 is a must–read resource for anyone responsible for volunteer engagement, recruitment, and management. Contributors include:

Greg Baldwin
Jennifer R. Bennett, CVA
Mike Bright
Katherine H. Campbell, CVA
Carla Campbell Lehn, CVA
Jayne Cravens
Linda Davis & David Styers
Robert Egger
Susan J. Ellis
Aria Finger
Meg Garlinghouse & Alison Dorsey
Alethea Hannemann
Scott Henderson
Evan Hochberg & Mei Cobb
Tobi Johnson, MA, CVA
Beth Kanter
John L. Lipp
Kelly Moran & Taylor Mallia
Angela Parker & Chris Jarvis
Dr. Sarah Jane Rehnborg, CVA
Holly Ross
Amy Sample Ward
Amy Smith & Sue Carter Kahl
Wendy Spencer
Beth Steinhorn
Mark Surman
Joe Waters
Deirdre White & Amanda MacArthur

VolunteerMatch believes everyone should have the chance to make a difference. As the Web′s most popular volunteer engagement network, the organization has connected millions of people with a great place to volunteer and helped tens of thousands of organizations better leverage volunteers to create real impact. Visit www.volunteermatch.org for more information.

About the Book ix
Robert J. Rosenthal

Foreword xi
Holly Ross, Executive Director, Drupal Association

Introduction xv
Greg Baldwin, President, VolunteerMatch

Part One: Changing Times 1

Chapter 1 Big Shifts That Will Change Volunteerism for the Better 3
Tobi Johnson, MA, CVA, President, Tobi Johnson & Associates

Chapter 2 A History of Change in Volunteer Engagement 20
Susan J. Ellis, President, Energize, Inc.

Chapter 3 Debunking the Myths of Volunteer Engagement 32
Sarah Jane Rehnborg, CVA, PhD

Chapter 4 Rethinking the Status Quo 44
Evan Hochberg, Chief Strategy Officer, and Mei Cobb, Volunteer Engagement Director, United Way Worldwide

Chapter 5 Engaging Millennial and Younger Volunteers 57
Aria Finger, Chief Operating Officer, DoSomething.org and President, TMI Agency

Chapter 6 The Great Boomer Volunteer Revolution: Boom or Bust? 69
Beth Steinhorn, President, JFFixler Group

Part Two: Changing Relationships 83

Chapter 7 Keeping the Volunteers You Have 85
John L. Lipp, Associate VP, Volunteer Engagement, JDRF

Chapter 8 Wholly Engaged: Integrating Volunteer and Donor Programs 97
Kelly Moran, Associate VP of Community Development, and Taylor Mallia, Executive VP of Development, National MS Society

Chapter 9 A New Engagement Model for the Internet Era 110
Mark Surman, Executive Director, Mozilla Foundation

Chapter 10 Meet Your New Board 123
Linda Davis, CEO, Center of Volunteer and Nonprofit Leadership, and David Styers, Manager of Program & Business Development, Presidio Institute

Part Three: Changing Technology 135

Chapter 11 Volunteer Engagement on the Social Web 137
Amy Sample Ward, CEO, NTEN: The Nonprofit Technology Network

Chapter 12 Microvolunteering for Big Impact 153
Mike Bright, Founder, Help From Home

Chapter 13 Virtual Volunteering: Are We Finally Ready to Talk about Direct Service? 169
Jayne Cravens, Consultant and Researcher

Chapter 14 Getting the Most Out of Hackathons for Social Good 182
Scott Henderson, CEO and Founder, Sandbox Communities

Part Four: Changing Corporate Perspectives 195

Chapter 15 The Power and Unrealized Promise of Skilled Volunteering 197
Meg Garlinghouse, Director, and Alison Dorsey, Manager, LinkedIn for Good

Chapter 16 Partnering with Workplace Volunteer Programs 210
Angela Parker and Chris Jarvis, Co–Founders, Realized Worth

Chapter 17 Becoming Powered by Pro Bono 224
Alethea Hannemann, Vice President of Product and National Programs, The Taproot Foundation

Chapter 18 How to Get the Right Pro Bono Expertise for the Job 239
Deirdre White, CEO, and Amanda MacArthur, VP of Global Pro Bono & Engagement, PYXERA Global

Chapter 19 Volunteering and the Future of Cause Marketing 252
Joe Waters, Author, Founder of SelfishGiving.com

Part Five: Changing Strategies 267

Chapter 20 Measuring the Volunteer Program 269
Beth Kanter, Author and Master Trainer

Chapter 21 The New Volunteer Manager s Toolkit 283
Jennifer R. Bennett, CVA, Senior Manager, Education & Training, VolunteerMatch

Chapter 22 National Service for the Twenty–First Century 296
Wendy Spencer, Chief Executive Officer, Corporation for National and Community Service

Chapter 23 Service Enterprises: Strategic Human Capital Engagement 308
Amy Smith, Chief Strategy Officer and President of Action Networks Points of Light, and Sue Carter Kahl, President, SMCK Consulting

Chapter 24 Leading Big Volunteer Operations 322
Carla Campbell Lehn, CVA, Library Programs Consultant, California State Library

Chapter 25 Taking Charge of Your Professional Development 334
Katherine H. Campbell, CVA, Executive Director of the Council for Certification in Volunteer Administration

Afterword 349
Robert Egger, Founder and President of L.A. Kitchen and CForward

About the Editor 353

Index 355