Personal Branding For Dummies

Learn to: Distinguish yourself with an authentic personal brand Cultivate your on–brand career by charting a roadmap to success Build a strong online identity to showcase your brand Evaluate and evolve your personal brand over time Your go–to guide for creating and maintaining a personal trademark Establishing a professional presence with a clear and concise image, reputation, and status is a must. Whether youre looking for your first job, considering changing careers, or just want to be more viable and successful in your current endeavors, this guide provides the step–by–step information you need to develop your personal brand. The business of you get to know the authentic you, shape your identity, spot your target audience, and show the world who you are through your personal brand Get the word out communicate your brand online with strategic tips for setting up a website, becoming a blogger, and getting your brand connected on social media Make your mark fashion your image to match your personal brand, create your visual identity, focus on special populations, and build and nurture your network Know your niche find out how to differentiate your brand, craft your personal brand profile, identify your competitors, and write your unique story Be smart stay ahead of the curve and discover 10 easier–than–you–think ways you can unintentionally sink your brand Open the book and find: Why personal branding is important How to craft a positive, unique brand image Case studies in personal branding success Ways to pinpoint your strengths How to let your personality shine Tips to align yourself with your target market

Susan Chritton is a Master Personal Brand Strategist, Executive Career Coach, and Master Career Counselor. She guides professionals looking to engage their authentic self in the world through personal branding. Visit her website at www.susanchritton.com.