Autor: Robert M. Grant, Judith J. Jordan
Wydawca: Wiley
Dostępność: 3-6 tygodni
Cena: 303,45 zł
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ISBN13: |
9781118914700 |
ISBN10: |
1118914708 |
Autor: |
Robert M. Grant, Judith J. Jordan |
Oprawa: |
Paperback |
Rok Wydania: |
2015-02-13 |
Numer Wydania: |
2nd Edition |
Ilość stron: |
392 |
Wymiary: |
252x191 |
Tematy: |
KM |
Foundations of Strategy , second edition is aconcise text aimed at both undergraduate and Masters students.Written in an accessible style with the needs of these students inmind, the latest edition has a clear, comprehensive approach,underlined by sound theoretical depth. The content has beenfully revised and updated to reflect recent developments in thebusiness environment and strategy research.
Features of the text include:
10 chapters covering all the topics in a typical one–semestercourse.
Concise and integrated treatment of strategy implementationfocusing on strategy in practice.
Integration of the not–for–profit sector.
Opening and closing chapter case studies covering a range ofreal–world, global examples.
Featured Example and Case Insight boxes throughout chapters togive an additional dimension to the subject matter.
An extensive range of learning and teaching materials accompanythis text including instructor manual, case teaching notes, testbank and PowerPoint slides, for instructors. Resources forstudents include self–test quizzes and glossary flashcards to checkunderstanding. Access the full resources online at www.foundationsofstrategy.com .
Preface
1. The Concept of Strategy
2. Industry Analysis
3. Resources and Capabilities
4. The Nature and Sources of Competitive Advantage
5. Industry Revolution and Strategic Change
6. Technology–Based Industries and the Management of Innovation
7. Corporate Strategy
8. Global Strategies and the Multinational Corporation
9. Realising Strategy
10. Current Trends in Strategic Management
Glossary
Index
Robert M. Grant is Eni Professor of Strategy Management at Bocconi University in Milan and a Visiting Fellow at Georgetown University, Washington and City London University.
Judith Jordan is Teaching Associate in Management at the University of Bristol.
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