Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business

A Model for Understanding the Future of Business "Code Halos are to Systems of Engagement as databases are to Systems of Record. They are the fundamental underpinning upon which all else rests. To engage digitally one must see not only what users are doing but also the context in which they are doing it, a context made up of both their present state and their prior history. All this is contained in their Code Halo. Learning how halos work, and how you can make them work for you, is the business of this book, and it is the future of your business as well." —Geoffrey Moore, author, Crossing the Chasm , Dealing with Darwin , and Escape Velocity " Code Halos lays bare how companies create superior value and competitive advantage by orchestrating the interplay of the huge and ever-increasing amounts of data surrounding individuals and our environment. This is clear and proven advice on maximizing opportunities in our data-drenched world." —Don Tapscott, author of fourteen books, including Macrowikinomics: New Solutions for a Connected Planet (with Anthony D. Williams) " The authors make a convincing argument that the lifespan of your business is limited if you don't embrace data and analytics. Code Halos will be sported by virtually every successful company in the near future." —Thomas H. Davenport, President's Distinguished Professor, Babson College; Digital Fellow, MIT Center for Digital Business; coauthor of Competing on Analytics "Frank, Roehrig, and Pring have closely examined how today's most powerful companies have leveraged the data available to them to disrupt their markets, and they've identified the common elements to these success stories. By mapping the path traveled by industry leaders who have refocused their business models on data analytics, and with an eye toward risks as well as benefits, Code Halos shows companies how to thrive with innovations fueled by information technology." —Jonathan Zittrain, author of the Future of the Internet — And How to Stop It "CIOs have come to a decision crossroads, as recent CIO magazine research shows. Do they want the value of information technology to be primarily viewed as a 'cost center' or a 'business game changer'? Code Halos is a must-read, twenty-first century, peer-based business survival manifesto for chief information officers who opt to be business game changers." —Gary J. Beach, Publisher Emeritus, CIO magazine "Organizations in all sectors of the economy have undergone a profound digital transformation which has resulted in data-intensive ecosystems. Managing these ecosystems—and deriving value from them—requires new ways of thinking. Code Halos brings together the technological and business concepts required to gain advantage in a fast, moving world." —Ramayya Krishnan, Dean, Heinz College School of Information Systems and Management and School of Public Policy and Management, Carnegie Mellon University

Introduction: The Value of the Invisible 6 Part I: Digits Over Widgets: The Next Age of Business and Technology 11 Chapter 1: “Will It Happen to Us?” A Trillion Dollar Opportunity or anExtinction Event 12 Chapter 2: The Personal Code Halo: Press One for the Real You 19 Chapter 3: The Five Business Code Halos: Connecting Customers, Products, And Organizations 29 Chapter 4: The Anatomy of a Winning Code Halo Solution 38 Chapter 5: The SMAC Stack: The New Technology Of Code 56 Chapter 6: The Pattern of Digital Disruption: The Crossroads Model 70 Chapter 7: The Code Halo Economy: The Economics of Information 84 Part II: Four Principles For Success In The Code Halo Economy 99 Chapter 8: Delivering Beautiful Products and Experiences 100 Chapter 9: Don’t Be Evil 2.0: Earning—and Keeping—Trust in a Transparent World 115 Chapter 10: Manage Your Career Based on Code: Winning in the Wirearchy 141 Chapter 11: Make IT Your Halo Heroes: Transform Your Technology Organization 153 Part III: Winning With The Crossroads Model 169 Chapter 12: Seize Advantage During Ionization: Sense, Innovate, AndPrepare to Pilot 170 Chapter 13: Create a Spark: Pilot Your Best Code Halo Solutions 186 Chapter 14: Enrich and Scale at Internet Speed: Turn a Spark into a Blaze 199 Conclusion: Winning in the New Code Rush 212 Appendix 218 Appendix 1: You Are Here: Assessing Your Position On The Crossroads Model 219 Appendix 2: Crossroads Model Rules And Actions 226

MALCOLM FRANK is the Executive Vice President of Strategy and Marketing at Cognizant, a leading Business and Technology consulting firm with over 175,000 employees. He has over 25 years of experience consulting on IT-based strategy with organizations around the world. He is a graduate of Yale University. PAUL ROEHRIG is the Global Managing Director of Cognizant's Center for the Future of Work. He was previously a Principal Analyst at Forrester Research and held multiple roles with Hewlett Packard. He is a graduate of the University of Florida and has a doctorate from Syracuse University. BEN PRING is the Director for Cognizant's Center for the Future of Work. He was previously a Research Vice President at Gartner. In 2008 he won Gartner's prestigious annual Thought Leadership award. He has a philosophy degree from Manchester University.