The Lean Enterprise: How Corporations Can Innovate Like Startups

PRAISE FOR THE LEAN ENTERPRISE The Lean Enterprise presents a framework for companies to create an environment that empowers the greatest entrepreneurial talent to thrive inside the organization, retaining the greatest innovative minds and reaping the benefits of their greatest inventions. Brad Smith, Intuit President & CEO Corporations who miss this book have their days numbered. Dave McClure, Founding Partner at 500 Startups; Investor in Twilio, SendGrid, MakerBot, and Mint.com The age of the traditional enterprise is over. Tiny, highly innovative, and daring startups rule the headlines and the financial bottom lines of the business world. With markets emerging seemingly from nowhere and no room whatsoever for second place, speed is the only advantage in this new landscape. Adopting a lean approach more often associated with small startups may be the saving grace for the enterprise, but corporate leaders will have to quickly and energetically embrace this new paradigm to re–level the playing field. The Lean Enterprise: How Corporations Can Innovate Like Startups takes an in–depth look at the methodologies, tools, development strategies, and incentive structures that are helping to guide some of the worlds largest organizations to reclaim their innovation prowess. Take an expert tour through the details of leading a lean enterprisecomplete with case studies and interviews of successful innovatorsto propel your organization to new frontiers in innovation.

TREVOR OWENS is an entrepreneur and thought leader in Lean Startup methodologies. He is the Founder and CEO of Javelin.com, an innovation training and software company known for its Lean Startup Machine workshop that has helped tens of thousands of innovators, including those from Google, Salesforce, News Corp, Intuit, and others, start thousands of new businesses across six continents. http://leanenterprisebook.com http://javelin.com OBIE FERNANDEZ is an avid writer and technology enthusiast. He works with Owens as the Co–Founder and CTO of Javelin.com. Fernandez is also author of the best selling technology book The Rails Way and the founder of multiple successful companies, including one of the worlds best known Ruby on Rails web design and development agencies, Hashrocket. http://obiefernandez.com