The Bloomberg Way: A Guide for Reporters and Editors

PRAISE FOR THE BLOOMBERG WAY You dont have to be a business reporter to appreciate The Bloomberg Way . Its lessons about clear, crisp writing, the judicious use of facts rather than qualitative characterizations and a supreme commitment to accuracy make it an invaluable guide for all reporters and writers. Sarah Bartlett, Dean, City University of New York Graduate School of Journalism The new edition of The Bloomberg Way takes readers deeper into the award–winning mindset of global business and economic news leader Bloomberg. Especially instructive in this complete guide to learning by Matt Winkler are examples of exclusive Bloomberg stories; the emphasis on quality reporting, writing and ethical standards; and the descriptions of innovative new functions on its famous terminals to aid the mining of data. Andrew Leckey, President, Donald W. Reynolds National Center for Business Journalism, and Business Journalism Chair, Arizona State University Walter Cronkite School Bloomberg Editor–in–Chief Matt Winkler expansively shares the secrets of the fastest growing news organization in the 21st century in The Bloomberg Way , making it a must–have book for any newsroom that covers U.S. or foreign markets, companies, industries or government. Terri Thompson, Director, Knight–Bagehot Fellowship in Economics and Business Journalism, Columbia Graduate School of Journalism At Bloomberg, Matthew Winkler built a news organization that is the envy of the industry: vibrant, vital and growing. Here, he gives us his secret sauce: the formula that makes Bloomberg a winner. The Bloomberg Way is a journalism school in a box, useful for anyone who wants to communicate with authority, credibility and clarity. Jeff Jarvis, Director, Center for Entrepreneurial Journalism, City University of New York Graduate School of Journalism The Bloomberg Way is the most important book that Ive found on the most important topic in journalism today. Matthew Winkler writes crisply, emphasizes points with powerful anecdotes and teaches us that business reporting is a human story. Randall D. Smith, Professor and Donald W. Reynolds Endowed Chair of Business Journalism, School of Journalism, University of Missouri

MATTHEW WINKLER is the Editor–in–Chief of Bloomberg News. Prior to founding the news organization at Bloomberg LP, he was a reporter for the Wall Street Journal . JENNIFER SONDAG is the Standards Editor, Americas for Bloomberg News. She joined Bloomberg in 2000.