The New Entrepreneurz: Changing the Way You Play Life

PRAISE FOR THE NEW ENTREPRENEURZ This book, these guys, and the FreshBiz game are shifting the mind–set of the worldit certainly has mine. Jon Vroman, author of Living College Life in the Front Row , creator of The Front Row Foundation College students beware: This book is so powerful that after just the first time reading it, I began to rethink my entire approach to life and the resources I have at my disposal! Writing with a fantastic voice that really engages the reader, Ronen, Simcha, and the FreshBiz company are role models for the fun new way to do business. Super enjoyable and dynamic . . . with great interviews! Amanda Edwards, student, Johns Hopkins University If youve been looking for direction on how to enjoy success in business while also enjoying a deep sense of meaning and a high quality of life, then this book is your guide. Ronen and Simcha have captured the zeitgeist of entrepreneurial thinking and packaged in fun analogies and memorable language to help you join this movement of New Entrepreneurz that are making a difference, making money, and having fun in the process. Andrew Hewitt, founder, GameChangers 500 Im a huge fan of thinking outside the box when it comes to business, and The New Entrepreneurz book (that came with the FreshBiz game that I purchased) will completely refresh the way you do business while enhancing your life and the lives of your customers and even your competitors. Its all about Win to the Winth Powerand this new approach to entrepreneurship shows you how. Viveka Von Rosen, author of LinkedIn Marketing: An Hour a Day , and LinkedIn Consultant Roll the die and choose your move, play an Action Card or startup a business. As a student at university, with a real interest in business, I love that this book leaves you feeling that the options are endless and the rules are flexible, in this great new game of life that I cannot wait to graduate into! Carly Karten, student, University of Texas at Austin This book is for anyone who sees themselves as an agent of change in the world; moving toward a more developed, open, and smart future. Anat Bar–Or, happiness researcher

Introduction vii 1 Ronen Tells the Story behind FreshBiz 1 2 The New Entrepreneurz 17 3 What Game Are You Playing? 47 4 Win to the Winth Power 71 5 Action Cards 79 6 Green Titles and Red Titles 97 7 Smart Business 113 8 All–in 141 9 Teaser: You’ve AlreadyWon the Game 159 10 Solving theWorld’s Greatest Problem 177 Interviews 183 Acknowledgments 231 Index 235

RONEN GAFNI is the creator and founder of FreshBiz, and has been an entrepreneur his entire life. Ronen has coached over 5,000 people from more than 20 countries on the process of developing an entrepreneurial mind–set. From startups, business owners, and executives to summits, conferences, and MBA students. SIMCHA GLUCK is a serial entrepreneur with an extensive background in sales, marketing, and coaching. Now as a FreshBiz founder, Simcha lives his passion for traveling and teaching people around the globe how to take their lives and businesses to the next level through entrepreneurial thinking and the FreshBiz game.