Starting a Business For Dummies

Learn to: Test the feasibility of your idea and size up the competition Prepare your business plan and secure funding Trim costs, increase margins and learn budgeting for beginners Build an online presence and find ways to grow your business Make the leap to being a successful entrepreneur with this easy–to–use guide Starting a new business can be intimidating, but you dont have to go it alone! Packed with insider tips, this complete, fun guide will help you get your business up and running quickly. Find out how to lay the groundwork for your new business, conduct feasibility studies, get funding, write a great business plan and much more. Jump in get down to business with feasibility studies, laying the groundwork for getting started and assessing your capabilities Plan and plot make a business plan and then get going with funding, picking a business structure and considering your new businesss mission Take care of business find out how to employ people, operate effectively, track finances, manage business taxes and much more Go for growth grow your business by extending to the Internet, improving as a manager and creating new strategies for efficiencies and growth Go above and beyond watch out for common pitfalls, find out who to consult with prior to starting your business and create a social media marketing strategy Open the book and find: An in–depth guide to the first steps to starting your business Tips on business structures, franchises and pop–ups The lowdown on crowdfunding your business Guides for operating your business profitably Tips on improving growth via strategy and acumen Tricks for moving your business online How to improve performance and grow your business

Colin Barrow was Head of the Enterprise Group at Cranfield School of Management and is the author of more than 30 books, including Business Plans For Dummies and Understanding Business Accounting For Dummies.