Recommend This!: Delivering Digital Experiences that People Want to Share

Praise for Recommend This! The new marketer needs to know not only how to build relationships and trust quickly, but also how to get attention on social networks. Having data isnt enough. Your company needs to build a new emotional intelligence and Jason and Kirby show you how to do that. Robert Scoble, Startup Liaison, Rackspace The difference between helping and selling is just two letters. But those two letters produce vastly better relationships. This book will show you how to build your business by being undeniably useful. Highly recommended. Jay Baer, New York Times best–selling author of Youtility Business success today means creating an audience online. Its that simple. Our customers have so many places they can get information from. Why should they pay attention to you at all. Take this book, get out your marker, and let the note–taking begin. This book will change the way you look at your marketing, and your business. Joe Pulizzi, Founder, Content Marketing Institute, Author of Epic Content Marketing Welcome to the Age of Influence, where anyone can build an audience and effect change, advocate brands, build relationships and make a difference. Kirby and Jason have written a practical guide to help us do just that. Ted Rubin, Social Marketing Strategist, Keynote Speaker, Author of Return on Relationship Time to wake up, people. Organizations that want to succeed in tomorrows digital world have to be radical. And thats what Jason and Kirby do through Recommend This! propose and support a radical idea that business is all about relationships and then they give you the Rosetta Stone to translate it to digital. Mike Volpe, CMO, Hubspot Recommend This! is a breakthrough in relationship management thinking, not only offering a new method for measuring the value of relationship networks, but offering a practical guide to optimizing that value. Nigel Dessau, CMO, Stratus Technologies Developing a holistic view of buyers goals, which includes determining their relationship desires and styles, is critical to forming an effective digital marketing strategy. This book lays out a practical step–by–step approach that any marketer can use to build effective relationships with customers online. Tony Zambito, Creator of Buyer Persona

Acknowledgements Is Digital Marketing Dead? Introduction Chapter 1: Business as Usual is over…or is it? Chapter 2: Digital Changes Everything Chapter 3: The Importance of Relationships Chapter 4: How We Connect in the Digital World Chapter 5: Measuring the Value of Relationships Chapter 6: Bridging Digital Chapter 7: Understanding Need Chapter 8: Developing History Chapter 9: Offering Curation Chapter 10: Recognizing Faces Chapter 11: Telling Stories Chapter 12: Being Authentic Chapter 13: Delivering Consistency Chapter 14: Maintaining Credibility Chapter 15: Helpfulness Chapter 16: Nurturing Online Communities Chapter 17: Delivering the Promise Chapter 18: Looking Forward References

Jason Thibeault (www.jasonthibeault.com) Jason is a reformed serial entrepreneur and college professor turned digital superhero. As a marketing strategist, he helps organizations capitalize on digital technologies to succeed in todays online world. He imagines and builds creative technology solutions that drive todays economy while consorting with CEOs, VCs, and little kids that have aspirations of playing professional hockey. Jason has launched numerous startups using growth hacking strategies, helped public companies pivot business models, and speaks internationally about the impact of digital technologies on business. Follow him on twitter @—jasonthibeault. Kirby Wadsworth (www.kirbywadsworth.com) With over 20 years in executive marketing roles, Kirby has led the transition from traditional outbound to content–driven inbound marketing for both global public companies and private startups. His work has created billions of dollars in new market opportunities, defined a quantifiable model for marketing return on investment, and helped pioneer the role of online communities in providing sustainable competitive advantage. Follow him on twitter @acesage.