Chinas Super Consumers: What 1 Billion Customers Want and How to Sell it to Them

PRAISE FOR CHINAS SUPER CONSUMERS Savio Chan and Michael Zakkour have succeeded in getting into the minds of Chinese consumers and explaining what they see inside. Chinese consumers are changing the world and are creating unprecedented opportunities and challenges for the companies serving them. Chinas Super Consumers is a portable GPS for understanding and engaging this fast–changing, ever–expanding class of shoppers, travelers and investors. A must–read for anyone involved with or looking to get involved with the new China. Charles B. Wang, Former CEO of Computer Associates; Chairman, Smiletrain Neulion; Owner, New York Islanders I have known Michael Zakkour and his work for a long time; he has a sharp, clear–headed, vividly detailed understanding of the economic and cultural realities of modern China. This is presented as a business book, and it will be very useful on those terms. But its also an important guide to the biggest forces at work inside China and how China is changing the world and it will improve anyones ability to deal with, and succeed in, the worlds fastest–changing economy. James Fallows, National Correspondent, The Atlantic ; author of the acclaimed China books, China Airborne and Postcards from Tomorrow Square Chinas Super Consumers is required reading for executives, business owners, entrepreneurs, academics and students trying to understand and decipher middle class and upper middle class consumers in China. Readers will understand how Chinese culture, history and language shape the mind–set of Chinese consumers and this book is a superb resource to help you capture the imaginations and spending power of the worlds largest population. From my viewpoint (having succeeded with Marvel films in China) Chinas Hollywood will be bigger than our Hollywood in the near future. C. Peter Cuneo, Chairman, Valiant and Former CEO, Marvel Entertainment Savio Chan is one of the true impresarios of Chinese–Foreign partnership building. I have built several successful businesses in China, but it took this book for me to truly understand the Chinese consumer revolution and the global impact it is having on business, culture, technology and the environment. Harry Edelson, Managing Partner, Edelson Technology Partners This extraordinary book shows you how to tap into the biggest consumer market in the world, how to make more sales, fewer mistakes and greater progress in China, faster, than you ever could before. Brian Tracy, bestselling author and Chairman CEO, Brian Tracy International

SAVIO S. CHAN is a pre–eminent expert on US–China partnerships and building loyalty with Chinese luxury consumers. He serves as President and Chief Executive Officer of US China Partners Inc., a consulting and advisory firm that helps organizations design and implement their China consumer strategies. He spent two decades as a consultant on market entry, cross–border MA and joint venture partnership innovation with some of the largest and best known global luxury and consumer brands, Fortune 500 and Chinese large State–Own and private companies. He is frequently featured in interviews and articles in the New York Times , Forbes , Chief Executive Magazine , and China Daily News . Savio serves as a member of the National Committee on US–China Relations and advises many ultra–high net worth legacy families in both the US and China. He is a frequent keynote speaker and panelist at various business and technology events including the Conference Board, Microsoft Technology Conference, Columbia China Conference, and Wharton China Business Forum. MICHAEL A. ZAKKOUR is a principal at the global business consulting firm Tompkins International, where he leads the China/APAC practice. He has more than 18 years of international consulting, marketing and business development experience, primarily in China. He has advised more than 300 public and private companies and organizations on creating and implementing strategies to enter, grow and change their businesses in China and on their engagement with Chinese consumers. He has researched, and written extensively about Chinese consumers and consumption and the China Global Consumer Demographic, and has advised companies from around the world on retailing, branding, e–commerce, production, supply chains, and partnerships in China. He writes about business in China for Forbes and JING Daily and speaks frequently at universities, conferences, and vertical industry events. He is also a special advisor to the Confucius Institute for Business at the State University of New York. Michael also spent four years on the Board of Directors of the Asian Financial Society. His commentary and articles have appeared in the Wall Street Journal, Harvard Business Review, WWD, NPR, China Business Review, MSNBC, Newsweek, The Economist and many other commercial and academic media and journals.