You Can Kill An Idea, But You Cant Kill An Opportunity: How to Discover New Sources of Growth for Your Organization

Opportunity Thinking unleashes big growth Growth of every kind, for every person We all have the potential to grow—our organizations, careers, and even the good we can create. Vision, insight and creativity are not linked to a job title. They are inherent in all of us, waiting to be tapped and brought to life for extraordinary success. Tools for Opportunity Thinking Opportunity Thinking empowers us to see potential in new places—across markets, technologies, business models, brands and design. Your entire organization can become Opportunity Thinkers! Journey to bigger ideas Ideas alone are failing us! They promise growth, but too often lead to products and services that don't deliver. Understanding opportunity inspires and generates big ideas that win.

Chapter 1 Big THINKING 17 Chapter 2 Big GROWTH 31 Chapter 3 Big OPPORTUNITY 45 Big SOURCES 53 Big RELATIONSHIPS 69 Chapter 4 Big EXPLORATION 87 Big TRENDS 91 Big DIMENSIONS 107 Big INSIGHTS 117 Big PICTURE 127 Chapter 5 Big LANDSCAPE 135 Big SPACES 139 Big STARTERS 149 Big SHAPERS 161 Big STORIES 173 Chapter 6 Big IDEAS 183 Big FARMING 189 Killer IDEAS 197 Big MINING 217 Chapter 7 Big FUTURE 229 Little EPILOGUE 247 INDEX 251

Pam Henderson, Ph.D., is cofounder and CEO of NewEdge, Inc., a growth, strategy, and design firm that delivers new opportunities for start-ups through to Fortune 500 companies. Originally on the faculty at Carnegie Mellon University, Pam later worked with the national laboratory system and Washington State University to commercialize early-stage technologies. She publishes widely on market insight, business and innovation strategy, and design. She has received recognition in the Harvard Business Review , Wall Street Journal , and on NPR, and speaks internationally. Pam lives with her husband, three children, and dogs in Washington state. You can follow Pam's thoughts, presentations and videos, as well as the success of businesses that have implemented Opportunity Thinking, at: www.new-edge.com