The Real Estate Wholesaling Bible: The Fastest, Easiest Way to Get Started in Real Estate Investing

Achieve your dreams by learning how to wholesale real estate Real estate investing has always been considered one of the best ways for average, everyday people to build long–term wealth. However, wholesaling is the one and only real investment strategy an investor can utilize to create short–term profits. In The Real Estate Wholesaling Bible , author Than Merrill teaches you a step–by–step process to wholesaling real estate. With an easy–to–follow plain language approach, Merrill explains how to find the best money making properties in any location and under all market conditions. This is the guide you have been looking for to make real money in real estate investing without ever having to swing a hammer or deal with tenant complaints. Wholesaling real estate has long been taught by real estate educators as a secure and recession–proof way to make money. Than Merrill is among the nations most accomplished real estate investors and he gives you the details of how he found his own success by wholesaling real estate. The books foundation comes from the authors sound understanding of, not only the subject of wholesaling real estate, but also how to explain and teach the concept to everyday people. Than Merrill runs the largest real estate educational company in the country and has helped thousands of people get started investing in real estate. Merrill has a passion for sharing what has worked for him and many of his students in different markets around the country. This is the first authoritative, nonself–published book on the subject and shows you how you can get started even if you dont have any past real estate experience. The Mechanics: locating, analyzing, financing deals with other peoples money, and how to sell those wholesale deals quickly to other investors. The System: Building a business that isnt completely dependent on your time as the business owner. All you need to get started is an Internet connection, this book, and the drive to change your financial future for the better.

Introduction from Than Merrill The Shrinking Middle Class in America How I Got Started Investing in Real Estate Why We Decided to Start Wholesaling Set Skepticism Aside – It Holds People Back Who This Book Is For The Catalyst to a Better Life Chapter 1 Wholesaling Overview – What’s In It For You? The Benefits Of Learning How to Wholesale Real Estate Chapter 2 Getting to Know Your Local Real Estate Market The Importance of Gaining Intimate Local Market Knowledge Step 1: Gain an Understanding of Local Market Metrics Step 2: Get to Know Price Points of Properties by Neighborhood Step 3: Understand Zoning Laws Within the Market Step 4: Study Your Competition Step 5: Identify Key Real Estate Professionals in the Market Set Your Focus Conclusion Chapter 3 Establishing Your Marketing Presence Foundational Marketing Materials Business Cards Seller Credibility Packet Buyer Credibility Packet Private Money Credibility Packet Core Website Facebook Page for Your Business Easy–to–Remember Phone Number Memorable Business Name Logo & Business Color Schemes Conclusion Chapter 4 Understanding the Pre–Foreclosure Process What is a Foreclosure & How to Learn Your State’s Process Types of Foreclosure Buying Properties from People in Foreclosure Conclusion Chapter 5 Finding Pre–foreclosure Properties Finding Recent Pre–foreclosure Property Filings Conclusion Chapter 6 Finding Wholesale Deals Utilizing Direct Mail Campaigns Step 1: Find the Best List Step 2: Decide How Many Times You Will Mail the Prospect Step 3: Create a Spreadsheet to Track Your Mailings Step 4: Determine What Types of Direct Mail Pieces You Will Use Step 5: Craft a Compelling Message Step 6: Choosing Postage Step 7: Setting Up Your Inbound System Step 8: Fulfilling Your Campaigns Step 9: Response Rates Conclusion Chapter 7 Finding Deals on the Multiple Listing Service The MLS Offer System Outsource Steps Within The System Conclusion Chapter 8 Finding Deals Utilizing Craigslist Searching For Properties Under the “Real Estate for Sale Section” Searching For Properties by Keyword Contacting Landlords Who Are Renting Properties Contacting People Having Estate Sales Creating Advertisements That Get People to Contact You Create a Compelling Ad Title/Headline Using Symbols to Make Your Title/Headline Stand Out What The Body of Your Advertisement Should Communicate Conclusion Chapter 9 Other Killer Ways to Find Profitable Real Estate Deals Purchasing Internet Leads Questions You Want to Ask About Purchasing Internet Leads Facebook Facebook Ads Other Real Estate Professionals & Investors Door Hangers Bus Bench Advertising Banners Vehicle Wraps Car Magnets Billboards Television Advertising Conclusion Chapter 10 Overview of How to Value Real Estate The Cost Approach The Income Approach The Sales Comparison Approach A Word of Caution You Always Want to Determine the Highest and Best Use of the Property Your Goal as a Wholesaler When it Comes to Making Your Offers Conclusion Chapter 11 Deal Evaluation System “Stage 1: Gathering Information” Vital Information You Need to Gather in Stage One Tools I Recommend To Gather & Track Information Conclusion Chapter 12 The Deal Evaluation System “Stage 2: The Desktop Evaluation” Step 1: Confirm The Property Details By Reviewing the Property Card Step 2: Pull the Listing Sheet if the Property is Listed with an Agent Step 3: Understand What You Are Trying to Determine with The Sales Comparison Approach Step 4: Find The Best Comparables Using the Multiple Listing Service Step 5: Look for Off Market Comparables Step 6: Analyze the Sold Comparables to Determine if the Property Is Worth Visiting at This Point Step 9: Classifying Your Leads Step 7: Prepare Your “Comparable Package” Step 8: Prepare Your “Buying Appointment Package” Conclusion Chapter 13 Deal Evaluation System “Stage 3: The Property Visit” How I Start Filling Out the Comparable Sales Adjustment Grid Performing Drive By Inspections of the Subject Property & Comparables Examining Comparables that are Active and On Deposit Making Adjustments Calculating Adjustments Conclusion Chapter 14 Estimating Repairs on Properties The Repair Cost is a Critical Number You Need to Know to Make the Right Offer The System We Use to Estimate Repairs Exterior Repairs Interior Mechanicals Other Things to Be Aware of That Can Greatly Enhance the Value of a Property Conclusion Chapter 15 Negotiating & Making Offers to Sellers Negotiate With Confidence Step 1: Understand & Uncover The Sellers True Needs & Desires Step 2: Research the Seller or Agent You’re Negotiating With Step 3: Know What You Are Offering Before Meeting With the Seller Step 4: Property Walkthrough Step 5: Build Rapport & Dive Deeper Into The Seller’s Motivating Factors Step 7: Explain How You Can Help the Seller Step 8: Frame Your Offer Step 9: Handling Objections Effectively Step 10: Sign the Purchase and Sale Agreement Conclusion Chapter 17 Understanding Purchase & Sale Agreements Parties Involved Description of Real Estate Personal Property Included In the Sale Price The Purchase Price and Financing Where Deposits Are Held Financing Contingency Condition of Premises Inspection Contingencies Statement Regarding Lead Based Paint Occupancy, Possession, and Closing Date Deed Type Marketable Title Adjustments Buyers Default Clause Sellers Default Clause Risk of Loss & Damage Addendums Time to Accept Conclusion Chapter 15 How to Get the Money for Your Wholesale Deals Conclusion Chapter 18 Working With Private Lenders What Exactly Is “Private Money?” How Is The Lender Protected? Turning People Into Private Money Lenders Finding Existing Private Money Lenders Can You Openly Advertise for Private Money Lenders? Meeting With The Lender for The First Time Conclusion Chapter 19 Working With Transactional Lenders and Hard Money Lenders What Is Transactional Funding Hard Money Lending When Will Use a Hard Money Lender When You Are Wholesaling Know the Terms Qualifying For A Hard Money Loan Locating Hard Money & Transactional Lenders Conclusion Chapter 20 Building a Trophy Database of Buyers How You Can Leverage a Database You Must Have Software to Build a Trophy Database Conclusion Chapter 21 Networking to Find Buyers Strategic Networking Opportunities Networking With Other Real Estate Professionals Hard Money Lenders Other Wholesalers Real Estate Agents Mortgage Brokers Contractors How To Build Relationships and Stand Out From the Crowd Conclusion Chapter 22 Direct Response Marketing Strategies to Find Buyers Craigslist, Backpage and Other Online Classified Ad Websites Facebook Real Estate Groups Company Website Lead Generation Pages also called Squeeze Pages Penny Saver Newspapers Reaching Out to Your Competition Cash Buyers Conclusion Chapter 23 Marketing Your Wholesale Deal Make Sure Your Trophy Database is Organized Assemble The Critical Information into a Wholesale Deal Marketing Package Call Your Most Serious Buyers First Email Blasts Text Blasting Voice Broadcasting What If You Have a Deal You Want to Sell But Don’t Have a Buyers List? Conclusion Chapter 24 Classifying, Prescreening, and Communicating with Buyers Classify Buyers Within Your Trophy Database The Importance of Prescreening Buyers What To Do When Buyers Contact You What You Need to Know About a Buyer Communicating Properly and Training Your Wholesale Buyers Conclusion Chapter 25 Working & Negotiating with Buyers Know The Comparable Sales in The Area Have An Accurate Repair Cost Always Create a Sense of Urgency Common Negotiating Techniques Buyers Use What If The Buyer Thinks Your Making Too Much Confirming Funding Case Study Conclusion Chapter 26 How You Profit – Selling a Contract What Does It Mean to “Sell a Contract” Completing the Assignment of Real Estate Purchase and Sale Agreement How Do You Get Paid? Coordinating the Closing Common Questions What’s a Better Exit Strategy: Selling a Contract or Double Closing? Common Misconceptions About Wholesaling Conclusion Chapter 27 How You Profit – Double Closing What Is a Double Closing What To Be Aware Of When Your Sign the First Purchase and Sale Agreement on The A–B Transaction What To Be Aware Of When You Sign the Second Purchase and Sale Agreement on The B–C Transaction Always Know How the Buyer in the B–C Transaction is Planning on Funding the Deal Before You Sign a Second Purchase and Sale Agreement What Else To Look For From Your C Buyer Don’t Pass Funding Through Always Have Legal Council Conclusion Chapter 28 The Real Estate Closing Process Explained Who Handles the Escrow and Closing What Is Required to Open Escrow Who Selects the Escrow Company Are You Opening One Escrow or Two What Happens During Escrow What Do You Do To Prepare For Closing What Can Cause Delays During the Closing Process What to Check the Day Before Closing  The day before closing you will want to ensure that everything is ready for the closing taking place the next day. Here is what you should do to make sure the closing What Takes Place At the Closing How To Ensure There Are No Snags the Day of Closing Hiring Someone to Help You Process Your Wholesale Deals Conclusion Chapter 29 Building Your Local Team Real Estate Agents Locating The Top Agents In Your Market Hard Money Lenders Mortgage Brokers Insurance Agents Contractors Conclusion Chapter 30 Building Your Business Advisory Team Real Estate Coaches Marketing Mentors Negotiation & Sales Mentors Business Management Mentors Legal Mentors Tax Mentors Mastermind Group Conclusion Chapter 31 The Path of Smart Growth Preparing for Growth Managing Your Time Develop Systems Don’t Try To Grow Too Quickly Integrate Technology Into Your Business Management Systems Hiring Employees and Scaling Your Business Constantly Improve Your Leadership Skills

THAN MERRILL (San Diego, CA; www.fortunebuilders.com) is the founder and president of FortuneBuilders.com, the largest and most successful real estate educational and coaching company in the country. FortuneBuilders has been featured in Inc. magazines Inc. 500 List as one of the fastest growing private companies three years in a row. Than has also been featured in 20+ episodes of AEs hit TV show Flip This House . In the past decade he has done close to 1,000 real estate deals, everything from single–family, to multifamily, to commercial properties.