The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators

Praise for The Freaks Shall Inherit the Earth "This book is pure Brogan. Helpful, excited, practical and willing to challenge both the status quo and our deepest fears." —Seth Godin , author of We Are All Weird "I wouldn't have called myself a freak, but I see where Chris is going with this. Freaks unite! I'm one of you." —Steven Pressfield, author of The War of Art "Chris' madman enthusiasm for the newfangled art-life-business blur screams and punches right out of these pages, which read like a manifesto for a new class of weirdo makers." —Amanda Palmer, Piano and Ukulele Slayer "Chris's Freaks book is about being who you really are and the systems it takes to make that a success. If you're happy not fitting in but want a big future, this is your book." —Anthony Robbins, entrepreneur, author, and Peak Performance Strategist "Chris Brogan not only wrote the exact book I wanted to read, he wrote the book I wanted to write. But he did it better justice than I could've. Now, the freaks really will inherit the earth." —James Altucher, author of Choose Yourself!

­Chapter 1: Business New and Old and New Again Okay, What Does This Really Mean? Am ∗I∗ A Freak? Are You? Is There Some Age Limit To Freaks? But What Does This Have To Do With Business? You Don’t Have To Wait For Permission Can You Be Sure Of The Outcome Before You Start? Not A Chance! Freaks Often Find Their Own Distribution Paths Challenges That Stand In Your Way Business Is About Belonging Chapter 1.5: The Wild Colors and the Solid Spine What Makes Some Freaks Successful And Other Freaks Beggars? Our Fear And How It Messes Up Our Businesses Fear Is Probably Your Business’s Worst “Competitor” Missing Ingredient: Discipline Willpower Will Let You Down Discipline Is Where It’s At “Should” Means “Won’t” The “Experience” Lie Chapter 2: Choose Your Own Adventure – Defining Success What Does Success Look Like To You? Ingredients For Your Own Personal Success Recipe Failure Is Most Definitely An Option Quitting Is An Option, Too Success Comes To You From Weird Places Sometimes That Mix Of Wild Success And Finding Other Successes Success Rarely Just Happens Be Ready For Success Chapter 3: Skill Building for Your Business Goals The Real Basics Business Is About Belonging See The Territory, Not The Map Hone Your Understanding With Questions Sketch Simple Business Models Master Time Strip Away Complexity Chapter 4: Fall In Love With Not Knowing Everything We Know How To Do Starts With Not Knowing How To Do It Try It Want To Know Something? Ask Good Questions One Good Way To Get Answers Is To Figure It Out Some Things Are Un–Knowable Be Willing To Be Dumb And Wrong How To Be Wrong Curiosity Gets Such A Bad Rap (R.I.P., Cat) Explore So Much, You Make Dora Look Like A Homebody The Secret Prison Of Not Knowing “Regular” Stuff Testing And Stats And Analytics: My Story Of Not Knowing Not Knowing Versus Not Thinking Something Through A Fun Project Chapter 4: Structure A Framework For Your Days Structure Gets A Bad Rap Cure Your Procrastination Build A Long View: Days Must Serve Our Weeks, And Our Larger Goals A Daily Framework What Not To Do Commit To Two Months With A List But Frameworks Aren’t All Lists: Habits And More What Comes Next? Chapter 5: Are you an Employeepreneur? What A Boss Wants The Matrix (The Movie, That Is) And You Communication And Word Choice Get The Exciting Projects Chapter 5B: Create Systems that Work for You What Is A System? Systems Don’t Exist Because You’re Weak When Should You Use A System? Interview With Ron Hood About Systems What Type Of System Works Best For You? My Compass Some Of My Other Systems Three Systems So Far And Counting Something Else Ron Hood Taught Me Interfaces And Translations The Biggest Challenge With Systems Chapter 6: Are you a Solo or Small Business Owner? The Solo Business Owner Origin Story Should You Work For The Big Guy? Why Are You Solo Or Small? Solo And Small Isn’t A Placeholder How To Be A Freak And Still An Owner What Is Your Mortgage Math Working With Other People: Should I? When Your Business Hits The Wall Above All Else: Serve Your Buyer Chapter 7: Fall in Love With Not Knowing You Only Have To Know Enough To Start The Fear Of Not Knowing Is It Our Education That Made Us So Afraid? The Risk Of Specialization Fear Of Failure A Battle Plan For Failure What It Takes To Fall In Love With Not Knowing What The Interviewing Process Taught Me: Trying On Roles Explore Daily One Important Thing To Know Taking On Too Many Exciting Projects While Not Knowing Chapter 8: Worship Obstacles and Challenges The Corporate Ladder Is Gone Fear Of Failure Rears Its Head Again So, There’s No Ladder. What Is There? The Biggest Obstacle: No Loot Rules? What For? When Your Big Idea Craps Out When The Money Isn’t Flowing Chapter 9: Build Your Own Media Empire Media Lets You Tell A Story Why Should You Start A Media Project For Your Work? Media Is The Campfire People Can Gather Around But I Don’t Even Know Which Community I Serve! What Kind Of Media Should I Make? What Are The Stories You Should Tell? How Should I Tell The Stories? What Not To Do Make Your Buyer The Hero The Mirror Approach To Media Making The Media Empire Mindset To Success As A Freak Chapter 10: Connect With Your Freaks You Are Not Alone It’s Rare To Have People Understand A Freak The Bat Signal Effect Not Everyone Will Love You (But That’s The Point) It’s All About The Monchu Connect With Your Freaks Chapter 11: Own Everything Own Your Words And Yet, Own The “Bad” Words, Too Own Your Intentions A Secret: Willpower Is Stupid Your Vision Of You Own The Mantle Of Servant Own Your Freaky Self Own Business Own Your Future Chapter 12: When It All Goes Wrong Freaks Adapt What Do You Do The Day After You Realize You Have Problems? Thoughts On Failure Depression And Other Excuses Actions And Next Steps Is What Comes Next Chapter 13: Take Action! Fight Crime! Save the World! Step 1: Declare Your Freakiness (Even If Only To Yourself) Step 2: Define Your Own Success Step 3: Learn Some New Skills Step 4: Work From A Framework Daily Step 5: Define Your Path Step 6: Fall In Love With Not Knowing Step 7: Worship Obstacles And Challenges Step 8: Create Systems That Work For You Step 9: Build Your Media Empire Step 10: Connect With Your Freaks Step 11: Own Everything Step 12: Be Ready For The Bad Times Take Action. Any Action

Chris Brogan is Publisher and CEO of Owner Magazine , a business magazine helping you improve your worth by growing your capabilities and connections. He is a sought-after keynote speaker who has addressed crowds of thousands, been on the Dr. Phil show, and once presented to a princess. Chris has consulted with companies you know like Disney, Microsoft, Coke, Titleist, Pepsico, Google, Motorola, and many more.