Becoming a Graphic and Digital Designer: A Guide to Careers in Design

Design, redefined a guide to your career options in one of this century′s most exciting fields

Building on the past successes of Becoming a Graphic Designer and Becoming a Digital Designer, this newly combined fifth edition addresses the demands of finding and succeeding at a design career in the 21st century.

With an emphasis on portfolio–building and requirements, this single–source guide contains portfolio inspiration from experts in graphic design fields like advertising, data visualization, and film design.

Interviews with leading designers like Michael Bierut, Stefan Sagmeister, and Mirko Ilic give readers an insider′s perspective on career trajectory and a glimpse into everyday operations at a variety of companies and firms.

Over 80 interviews and essays from people who have already "made it" International coverage of digital and traditional design work Hundreds of striking images from real portfolios Access to 10 video interviews with real designers at work Discussion of specific career options in print, interactive, and motion design.

From landing competitive jobs to setting out on your own or starting your own studio, Becoming a Graphic and Digital Designer has the advice and information you need to get going.

Preface

SECTION ONE: GRAPHIC DESIGN

Chapter 1: Inspirations and Motivations

Chapter 2: Starting a Studio or Working for Someone Else

Chapter 3: Partners on Partnering

SECTION TWO: DESIGN GENRES

Chapter 4: Letters and Type

Chapter 5: Logos and Marks

Chapter 6: Books and Book Jackets

Chapter 7: Editorial Design

Chapter 8: Social Innovation

Chapter 9: Branding and Packaging

Chapter 10: Illustration Design

SECTION THREE: TRANSITIONAL DESIGN

Chapter 11: Understanding Change

Chapter 12: Eccentrics and Design Quirkiness

Chapter 13: What Comes Next

SECTION FOUR: DIGITAL DESIGN

Chapter 14: Interactive Multimedia Installations and Interfaces

Chapter 15: Designing Apps for Mobile Devices

Chapter 16: E–Commerce with a Soul

Chapter 17: User Experience Specialists

Chapter 18: Geeks, Programmers, Developers, Tinkerers

SECTION FIVE: DESIGN EDUCATION

Appendix 1: College Directory

Appendix 2: Additional Reading

Index

Steven Heller is co–chair of the School of Visual Arts MFA design program. He has written over 170 books on design and has been a contributor or contributing editor to nearly 25 magazines, including Print, Eye, and Baseline. Steven writes the "Visuals" column for the New York Times Book Review.

Véronique Vienne writes books and conducts workshops on design criticism as a creative tool. She is a former magazine art director and has served as a faculty member and lecturer at art and design colleges in the United States and Europe.