Small Business Marketing For Dummies

Learn to: Develop the right marketing strategy for your business Attract new customers and keep them coming back Harness social media as a marketing tool Get the word out about your business and connect with customers – without spending a ton of cash Great marketing is about winning and keeping customers. Small Business Marketing For Dummies teaches you simple but very effective ways to raise your company profile, develop a strong brand identity, connect with customers and keep them coming back again and again. Find out where you stand – clearly identify your market, your customers and your competitors Identify yourself – develop a stand-out brand identity and position your product or service within the marketplace Chart your course – create a solid, achievable marketing plan to guide your business into the future Make an Internet connection – get the lowdown on how to establish and grow your web presence, how to blog for business success and how to use social media to pull in the punters Get the word(s) out – create high-impact marketing communications, including ads, mailers, newsletters, online and offline promotions, press releases and more Transform customers into sales reps – win your customers' undying loyalty and turn them into energetic advocates for your business Open the book and find: Inexpensive ways to spread your message online and offline Practical tips on how to create a solid marketing plan How to write winning emails, newsletters, ads and promos Sales techniques for turning prospects into customers Strategies for turning customers into fiercely loyal advocates How to get great, free publicity for your business Tips on how to find and work with a marketing consultant

Paul Lancaster is a small business expert, consultant and inbound marketing specialist based in Newcastle upon Tyne. He held web and marketing roles for Sage, British Airways and Shell LiveWIRE. Paul is an active supporter of youth start-up and entrepreneurship programmes throughout the UK. Barbara Findlay Schenck has been a marketing consultant for more than 20 years, with clients ranging from small businesses to Fortune 500 companies. In addition to her experience as a small business strategist, she's also a bestselling author and columnist. Visit her website at www.bizstrong.com.