Big Data, Big Innovation: Enabling Competitive Differentiation through Business Analytics

Innovation, culture, and big data analytics Ignoring the big data hype and diving right into the value proposition, Big Data, Big Innovation takes a long, hard look at linking big data to innovation. This comprehensive guide to differentiation will help your organization: Hire the right people and empower them with the right culture and motivation Define the right reporting lines and organizational structure Learn how big data drives both evolutionary and revolutionary innovation Merge the agility of a start–up with the scale of a blue–chip Praise for BIG DATA, BIG INNOVATION This book is a comprehensive look at the tidal wave of change that big data is driving across the globe. It is a must–read practical guide for key decision makers in the big data space. Once again Evan has done an excellent job demystifying the how to challenge that every organization is facing today. Mark Steyn, CEO Asia Pacific, Hudson Big Data, Big Innovation joins an exclusive club as one of the very few practical guides to analytics for the businessperson. Steve Bennett, Head of Analytics and Information Management, News Corporation Evan explores the intersection of two of the biggest corporate game changers of our generation: the increasingly burgeoning amount of information available and the strategy shift from a fixation on operational performance to business innovation. Doug Laney, VP Information Innovation, Gartner Evan Stubbs new book provides great insight into driving innovation through the sea of Big Data and Business Analytics . . . dont miss out! Jay Liebowitz, Orkand Endowed Chair in Management and Technology, University of Maryland University College; editor of Big Data and Business Analytics Brilliant and scintillating read, peppered with pragmatic doses of analytical insights . . . Evans ability to weave together a confluence of factors into a coherent and clear framework for organizations embarking on this journey makes it a remarkable read. Rahul Bhandari, Chief Analytics Officer, Cathay Pacific Asia Miles

Preface xi Acknowledgments xvii Part One May You Live in Interesting Times 1 Chapter 1 Lead or Get Out of the Way 3 The Future Is Now 3 The Secret Is Leadership 5 Notes 7 Chapter 2 Disruption as a Way of Life 9 The Age of Uncertainty 10 The Emergence of Big Data 15 Rise of the Ronin 21 The Knowledge Rush 26 Systematized Chaos 31 Notes 36 Part Two Understanding Culture and Capability 41 Chapter 3 The Cultural Imperative 47 Intuitive Action 48 Truth Seeking 55 Value Creation 62 Functional Innovation 69 Revolutionary Disruption 75 Notes 78 Chapter 4 The Intelligent Enterprise 79 Level 1: Unstructured Chaos 80 Level 2: Structured Chaos 84 Levels 3–5: The Intelligent Enterprise 89 Notes 93 Part Three Making It Real 95 Chapter 5 Organizational Design 101 What Should It Look Like? 102 What Should It Focus On? 107 What Services Can It Offer? 111 What Data Does It Need? 116 Note 124 Chapter 6 Operating Models 125 What’s the Goal? 127 What’s the Enabler? 135 How Does It Create Value? 140 Notes 148 Chapter 7 Human Capital 149 What Capabilities Do I Need? 150 How Do I Get the Right People? 157 How Do I Keep Them? 162 Notes 164 Part Four Making It Happen 167 Chapter 8 Innovating with Dynamic Value 169 The Innovation Cycle 170 The Innovation Paradox 172 The Secret to Success: Dynamic Value 176 The Innovation Engine 181 Reinventing the Ronin 185 Notes 189 Chapter 9 Creating a Plan 191 Starting the Conversation 191 Defining the Vision 193 Identifying Opportunities 196 Mapping Responsibilities 198 Taking It to the Next Level 201 Note 201 Conclusion: The Final Chapter Is Up to You 203 Glossary 205 About the Author 219 Index 221

EVAN STUBBS is the Chief Analytics Officer for SAS Australia/New Zealand and a board member of the Institute of Analytics Professionals of Australia. He has driven innovation within General Motors, transformed organizations into analytical competitors, and advises leadership teams globally on how to survive the upcoming storm.