Creating Business Agility: How Convergence of Cloud, Social, Mobile, Video, and Big Data Enables Competitive Advantage

TRANSFORM YOUR ORGANIZATION BY DEVELOPING TRUE BUSINESS AGILITY “Surviving in today’s business jungle takes agility. It is critical for executives to manage in a way that takes advantage of today’s amazing technological advances by changing business processes, offering new products and solutions—in essence, operating in a completely different way than ever before. Rodney Heisterberg and Alakh Verma provide real world cases which illustrate how companies can incorporate these converging technologies in their strategic plans—and learn to thrive in the jungle.” —M. R. RANGASWAMI, Founder, Sand Hill Group; Publisher, SandHill.com “Business agility produces a sustainable competitive advantage and is the goal for next–generation digital businesses. We define business agility as innovation via collaboration to be able to anticipate challenges and opportunities before they occur. ” —From the Preface Creating Business Agility explores why the convergence of cloud, social, mobile, and video technologies with predictive big data analytics are the five key elements that produce sustainable business value and help to keep the competition at bay. The authors, Rodney Heisterberg and Alakh Verma, offer a compelling story about how the perfect storm of these converging technologies is creating business agility for savvy market leaders. This important book reveals how the next generation of digital businesses and their virtual enterprises can develop competitive advantage by building business ecosystems around the cultivation and harvesting of big data as a “whole product” solution. They explain how this convergence works in terms of the classic input–process–output model of a data processing system expressed as data–driven discovery processes feeding predictive analytics engines to produce insightful factbased decisions. Creating Business Agility is written in clear and accessible language so that technology experts and business leaders alike can have a clear understanding of the ideas presented. This groundbreaking book integrates the key concepts for digital business as a 360–degree transformation in terms of customer–centric strategy, customerfocused processes, and customer–facing apps. Forward–thinking business leaders can tap into the game–changing model outlined in Creating Business Agility to keep their organizations thriving well into the future.

Preface Chapter 1 Bridging the Digital Divide Business Agility Concepts Intellectual Capital Business Model of Innovation Monetization Business Ecosystem Strategic Concepts Stages of Business Ecosystem Coevolution Digital Business Stakeholders Ecosystem Hub Concepts Ecosystem Hub Implementation Concepts Ecosystem Hub Implementation Roadmap Balanced Scorecard Delivering Business Value What Business Agility Readiness means Business Agility Readiness (BAR) Roadmap Change Management Imperatives Customer–centric Business Strategy Business Agility Alignment Issues Chapter 2 Disruptive Innovation and Evolving Business Model Disruptive Innovation creates business dilemma Disruptive Innovation Introduces New Paradigm SOA and BPM Drive Systems of Engagement CIO–CMO Alignment via BPM & Balanced Scorecard Business Agility Readiness Transformation Business Agility Circle of Influence What is Multidimensional Scoring (MDS)? Measuring Relationship in Systems of Engagement Listening to Own Conscience – 4th Dimension in Driving Agility Video ­– New Disruptive Technology for Digital Content Travel Industry Disruption by Force 5 Tornado Destination Marketing Industry Trends DMO Leadership Roles and Responsibilities DMO Challenges/Opportunities Travel Lifecycle Management Scenarios Visitor Information Center as a Differentiator DMO Alternative––Distributed Virtual Center Concept Virtual Visitor Information Center Solution Ecosystem Hub Content Management Services vVIC Architecture as an Ecosystem Hub Dynamic Itinerary Services for Travel Lifecycle Management Collaborative Strategies for Cooperative Marketing Chapter 3 Hyper Connectivity Drives Innovation Paradigm Shifts: Mainframes to Client–server to Cloud Computing Next Evolution: Large Data center – Grid Computing – Cluster Computing Defining Cloud Computing What is Cloud Computing: A Definition by NIST Key Business Drivers for Cloud Services Business Value Propositions for Cloud Computing President Obama Election Campaign Leverages Cloud to Win Concerns and Risk Assessment of Cloud Computing Understanding Cloud Architecture Private Cloud Based Solution to Meet the IT Needs of Multiregional Branch Offices Federated cloud based solution to meet the IT needs of multiregional branch offices Public Cloud Based Solution to Meet the IT Needs of Multiregional Branch Offices Hybrid cloud based solution to meet the IT needs of multiregional branch offices Advantages and Challenges of cloud Computing Based Solution Design and Deployment Strategy for Cloud Services Obstacles and Opportunities for Cloud Computing Driving Growth More Efficiently Database Services on a Private Cloud Shared Services Security considerations in Private and Public Cloud Components of Information Security Virtual Machine Introspection Service Level Agreement Intellectual Property Rights Chapter 4 Breaking the Barrier of Physical Infrastructure Effective Use of Technologies Reduce Cost to Your Advantage Amazon and eBay Business Model Breaks the Barrier of Physical Infrastructure Education: Going Beyond Physical Boundaries Massive Open Online Courses – Great Endeavor to Break Physical Boundaries in Education Khan Academy– Making Great Impact in Education Healthcare Services Leveraging Outsourced Services Apple Manufactures and Assembles Their iPhones, iPods and iPads in China Levi Strauss & Co Manufacturing Outsourcing Travel and Hospitality Sectors Breaking Physical Boundaries Software Development Leverages Global Resources Architectural, Engineering and Construction (AEC) Removes Geo Barriers Using Emerging Technologies Converging Technology: Inside the Force 5 Tornado for the “Perfect Storm” Transformation, Synergy, and Innovation through the Cloud Chapter 5 Power of Collaborative Management Collaborate for Better Execution and Effective Decision Making Use of WiKi in Enterprise Wide Team Collaboration Central Desktop: Powerful Tool for Effective Team Collaboration Mindjet (Spigit): Great tool for collaborative ideation Oracle WebCenter – Enterprise Wide User Experience Tool Oracle Social Network: Enterprise class Collaborative system Applications Focus: CIO–CMO Alignment around Big Data Experimentation – Taking a Risk Putting the Technology Together Marketing and IT Align Lessons Learned Chapter 6 Mobility Drives Agility Convergence of Consumer Electronics into Smart Devices Mobility Strengthens Ecosystemism Location Based Targeted Customer Outreach Mobile Development Framework Next Generation of Applications Leverages Mobility Platform Enterprise Mobility Platform Mobile Deployment Framework Smart Devices Protection Is Important Mobotory: Business Agility Strategy in Action Chapter 7 Listening to the Voices Social Media: A New Disruptive Revolution Mobility–Smart Devices and Tablets Drive Agility Customer Engagement–Key business challenge Personalization: A Key Tenet of User Engagement in Business Sentiment Analytics: A Better Way to Drive Business Focus and agility Change Management and Business Agility for Social Media Oil Stop: Using Big Data to drive more intimate customer relationships and social to enhance community Chapter 8 Role of Collective Intelligence: Why should we care about Big Data? Why Should You Care about Big Data? Do Key Characteristics signal about Big Data? Does Size of Data Really Matter? How Complex Is Big Data? Big Data Comes in Variety and From Many sources Adding complexity How Does Big Data Coexist with Existing Traditional Data? How Big Is Big Data Market? How Would You Manage Big Data on Technology Platforms? Chapter 9 Cultivating Knowledge Ecosystems Knowledge Management Disciplines and Technologies Force 5 Tornado Convergence creates Business Agility How Team Oracle wins AC34 with Big Data Analytics for Adaptive Decision Making Chapter 10 2020 Foresight Ecosystemism Consumerization of IT The Internet of Things Industrial Internet – GE Internet of Everything – Cisco Saving Costs in Home Utilities Bionics – Wearable Contact Lenses Big Data and Predictive Analytics: Saving Life of Heart Patients in Healthcare What to Expect with a Customer–Centric Business in 2020 Appendix About the Authors Index

RODNEY HEISTERBERG, P H D, is a professor in the School of Business and Management at Notre Dame de Namur University and Managing Partner at Rod Heisterberg Associates. Heisterberg served as the co–chair of the joint government–industry group that authored the first U.S. standard for providing content management applications through Software–as–a–Service. ALAKH VERMAM is Director of Product Development (Platform Technology Solutions) at Oracle. He is also adjunct faculty and advisor at the University of California, Berkeley, and University of California, Santa Cruz, and imparts thought leadership on these converging technologies.