The Next Generation of Corporate Universities: Innovative Approaches for Developing People and Expanding Organizational Capabilities

Praise for The Next Generation of Corporate Universities "The objective of this book is to provide innovative approaches for developing people and expanding organizational capabilities. If you also have this objective, this book is for you. Each chapter is written by a qualified author to provide the information you need." — Donald L. Kirkpatrick , Ph.D., professor emeritus, University of Wisconsin, and author, Evaluating Training Programs: The Four Levels "I was impressed with the breadth of coverage and the quality of the case studies. This book is full of practical advice and lessons learned, which will benefit the seasoned professional as well as a newcomer to the field. I recommend it for anyone who wants to start or improve a corporate university." — David L. Vance , president, Caterpillar University "This book takes people out of their silos—it has such a clear view of how learning and development cut across the entire enterprise. The corporate university can become the guiding force for truly integrated talent management." — David C. Forman , chief learning officer, Human Capital Institute "A must read for anyone interested in corporate universities. Devoid of unnecessary theory, The Next Generation of Corporate Universities is a practical road map to success, applicable to both the nonprofit and for–profit sectors. Existing corporate universities will improve performance and busy professionals launching corporate universities will save valuable time." — Diana R. Oreck , vice president, Ritz–Carlton Leadership Center

Acknowledgments xiii PART ONE: CORPORATE UNIVERSITIES AS STRATEGIC BUSINESS PARTNERS Chapter 1: What Is a Next–Generation Corporate University? 3 Mark Allen Chapter 2: Building a Holistic Development Framework 19 Aimee George–Leary, Ed Cohen Chapter 3: Learning as a Competitive Business Variable 39 Karen Barley PART TWO: INTERNAL CORPORATE UNIVERSITY FUNCTIONS Chapter 4: Splendid Learning: Why Technology Doesn’t Matter 63 Roger C. Schank Chapter 5: Branding Your Corporate University 85 Annick Renaud–Coulon Chapter 6: Corporate Universities: The New Keepers of the Ethical Flame? 109 Philip McGee, John R. Duncan Chapter 7: Next–Generation Evaluation: Searching for Value 129 Jack J. Phillips, Patti P. Phillips PART THREE: DISTINCTIVE SETTINGS FOR CORPORATE UNIVERSITIES Chapter 8: Global Considerations for Corporate Universities 169 Ed Cohen Chapter 9: Corporate Universities in Small Companies 189 Lee E. Steffens, Shannon M. Novotne Chapter 10: Corporate Universities in the Nonprofit Sector 209 Deborah Grayson Riegel Chapter 11: Corporate Universities in Government 235 Kevin W. Bruny PART FOUR: NEXT–GENERATION CORPORATE UNIVERSITY FUNCTIONS Chapter 12: Corporate Universities as Shapers of Culture 263 Laree Kiely Chapter 13: Mentoring Can Be Magic 287 Lynn Slavenski Chapter 14: The Strategic Contribution of Corporate Universities to Leadership Coaching 307 Merrill C. Anderson Chapter 15: Career Path Management: Using Strategic Curricula to Develop People and Build Competitive Organization Capabilities 323 Jack Gregg Chapter 16: Succession Management in Corporate Universities 351 Lynn Schmidt Chapter 17: The Role of Corporate Universities in Knowledge Management and Knowledge–Sharing Communities 371 Mark W. Allen Chapter 18: Wisdom Management: The Missing Link Between Learning and Performance 389 Mark Allen Index 403

Mark Allen , Ph.D., is an educator, consultant, author, and speaker.He is the editor of and a contributor to The Corporate University Handbook and has written and presented extensively on the topic of corporate universities. He is a participating faculty member in Organization Theory and Management at Pepperdine University, where he also served for ten years as director of executive education.