Strategy Builder: How to Create and Communicate More Effective Strategies

YOUR STRATEGY HAS SEVEN SECONDS TO CAPTIVATE ITS AUDIENCE

So how are you going to present your strategy? A big wordy document? A lengthy address? Slides full of bullet points?

The best way to engage and involve people is through pictures. Strategy Builder shows you how to creatively combine the best strategy frameworks to orient and animate strategy discussion and development in your team. This visual, interactive guide, with illustrations by Visory, uses real–world examples and practical tips to help you:

Discover the five key foundations that every strategy should be built upon Draw compelling and unique pictures that capture your organization′s distinct strategies Develop your skills as a leader of strategy discussions Understand how to use strategy frameworks and interactive drawing to engage others and achieve ′buy in′

′At last, a way to develop strategic plans and ambitions creatively! Strategy Builder provides vital new tools that could help to demonstrate strategic vision and deliver real strategic impact.′
Vikki Heywood CBE, Chair of The RSA and former Executive Director of the Royal Shakespeare Company

www.wiley.com/go/strategybuilder
Try the Strategy Builder interactive app at: www.strategicplan.com

Strategy Builder Team vi

PART One: The Concept 01

Opportunities for a New Way of Developing Strategy 05

Seven Strengths of Drawing Strategy 12

What Strategy Builder Does 22

PART TWO: Design 25

User s Guide to the Strategy Builder s Framework Profiles 28

Environmental Ecology 37

Competitive Positioning 71

Resources and Capabilities 105

Strategic Growth Options 139

Managing Performance Strategically 173

PART Three: Realization 207

Well–built Strategies, Simply Conveyed 209

Six Stratographic Principles 212

Get Building 233

Endnotes 239

Image Credits 242

STEPHEN CUMMINGS is Professor of Management at Victoria University of Wellington and Academic Fellow of the International Council of Management Consulting Institutes.

DUNCAN ANGWIN is Professor of Strategy at Oxford Brookes University and is widely published in strategic management literature. http://www.duncanangwin.com