The Ultimate Book of Influence: 10 Tools of Persuasion to Connect, Communicate, and Win in Business

What if you could magically increase your power to influence people? Imagine how it could increase your bottom line! Better yet, what if you could influence yourself to achieve greater success? Imagine the impact that would have on your life and fortunes. The Ultimate Book of Influence takes these ideas out of the realm of what-if and turns them into reality. Chris Helder is a business communication genius and master storyteller whose workshops and presentations have radically transformed how thousands of people worldwide communicate with clients, customers, colleagues, staff and teams. This book will give you the powerful tools to: understand what drives your team to boost results make stronger connections with customers and close more sales zero in on people's feelings, dreams and desires and appeal to them directly engage, inspire and motivate your staff to achieve more than they ever thought they could. Whether you're a new manager looking for direction, an experienced leader looking to hone your skills or a sales professional looking for better ways to connect, The Ultimate Book of Influence is for you!

Foreword ix About Chris Helder xi Introduction: the new reality xiii Part I Influencing yourself — action and clarity 1 1 Tool number 1: breaking down the e–wall 3 2 Tool number 2: the butterfly 15 3 Tool number 3: the sunset 25 Part II Influencing others: getting your own way 45 4 Tool number 4: act as if 47 5 Tool number 5: FORD 65 6 Tool number 6: positive, positive, positive — negative 83 Part III Reading people 95 7 Tool number 7: the colours 97 8 Tool number 8: reading body language 117 Part IV Selling and winning: certainty and simplicity 133 9 Tool number 9: same, same but different 135 10 Tool number 10: move to the side 149 Conclusion 163 Appendix: How are you tracking? 165 Special acknowledgements 171 Index 173

Chris Helder is a certified practitioner of Neuro-Linguistic Programming specialising in advanced communications and behavioural modelling. His global client list includes high-profile companies from the financial, technological, pharmaceutical, manufacturing and automotive industries. He regularly presents his high-impact presentations and workshops throughout the Asia–Pacific region, the US and Europe.