Zebras and Cheetahs: Look Different and Stay Agile to Survive the Business Jungle

Praise for Zebras and Cheetahs "It's not the big that eat the small. Today, it's the fast that eat the slow. Zebras and Cheetahs teaches you step by step how to run faster, to be agile in the business jungle, and to pounce on opportunity 10x quicker than your competitors." —GRANT CARDONE , New York Times bestselling author of Sell or Be Sold "Business is a game for everyone, and whether you're an entrepreneur, a small business owner, or a corporate executive, you need a guide. If you're striving for growth and profound leadership, the Zebra and Cheetah philosophy will not only guide you through the jungle alive, it will position you to be King." —JEFFREY HAYZLETT , global business celebrity, bestselling author, and sometime cowboy "A fresh and unique look at leaders—and how to become a better one." —RANDY GAGE , New York Times bestselling author of Risky Is the New Safe "Standing out by being decidedly different, agile, and resilient are three themes of utmost importance for business success today. This book will give you insights, strategies, and tactics for achieving all three—and much more." —MARK SANBORN , author of The Fred Factor and Fred 2.0 "Growing a business is not easy or for the faint of heart. In Zebras and Cheetahs , Micheal and Colby offer a refreshing and entertaining take on how to see what you do differently, grow your leadership capabilities in new ways, and execute a growth plan." —Doug Tatum, author of No Man's Land: Where Growing Companies Fail ; Associate Professor of Entrepreneurship, MTSU Wright Travel Chair

Foreword Joe Calloway ix Preface xi Acknowledgments xxvii 1 The Concrete Jungle 1 2 The Landscape of the Concrete Jungle 21 3 You and Your Tribe 57 4 The 21st Century Compass: Creating A Dominant Focus 97 5 The Zebras and Cheetahs Model: Making Growth Simple, Engaging, and Fun 127 6 Battle–Testing Your Tribe 169 About the Authors 203

MICHEAL J. BURT represents the new age leader: the Zebra and the Cheetah. Part coach, part entrepreneur, and all leader, Coach Burt is the go-to guy for entrepreneurs who want to become people of interest, salespeople who want to be superstars, and managers who want to be coaches. He is a former championship coach and the author of eight books. His radio show, Change Your Life Radio , can be heard globally on iheart.com (WLAC). Follow Coach Burt at www.coachburt.com. COLBY B. JUBENVILLE, PhD, holds an academic appointment at Middle Tennessee State University (MTSU), has published over thirty academic and trade journal articles, and is principal and founder of Red Herring Innovation and Design (www.redherringinc.com), an agency specializing in teaching people and organizations how to compete on unique perspective, education, and experience in order to create unique value. He regularly speaks on his philosophy, Collective Passion, that teaches others how to meaningfully connect organizations, customers, and employees.