Special Events: Creating and Sustaining a New World for Celebration

THE 25TH ANNIVERSARY EDITION!

THE NEW AND INDISPENSABLE GUIDE FOR EVENT PLANNERS, FROM THE FOREMOST AUTHORITY IN THE FIELD

The events industry is in a period of unprecedented change and rapid growth. Advancement in event research and education, governmental adoption of international standards for events management, rapid expansion of technological platforms for communication, and increased focus on the development of environmentally sustainable events are all beacons of promise for an industry that is rapidly expanding and becoming highly competitive.

This Seventh Edition of Special Events: Creating and Sustaining a New World for Celebration is celebrating 25 years as the international best–selling book in this industry. This new edition focuses on the growing globalization of the special events profession, taking into account the skills leaders need to effectively embrace other cultures, societies, and business practices to plan and deliver successful events.

Updated and new information includes:

Video animations providing an overview of each chapter New video interviews with global thought leaders in events, including past presidents of the International Special Events Society The economic and cultural impacts of social media on events and events marketing New EcoLogic and TechnoLogic features to sharpen focus on two of the fastest–growing areas in events management New best–practices case studies from high–profile events around the world, such as the Diamond Jubilee of Queen Elizabeth II; the London 2012 Olympic Games; the SXSW Festival in Austin, Texas; and the Papal Visit to Scotland of His Holiness Pope Benedict XVI

Special Events: Creating and Sustaining a New World for Celebration is written for today′s and tomorrow′s generation of event planners who will push the frontiers of the profession. Through technology, environmental sustainability, safety and security evaluation, these events will have a reach far beyond generating economic impacts.

Foreword ix

Preface xi

Acknowledgments xxiii

PART ONE Sustainable Event Leadership

CHAPTER 1: Welcome to a Changing World 3

CHAPTER 2: Models of Sustainable Event Leadership 43

PART TWO Event Orchestration

CHAPTER 3: Composing the Event Plan 77

CHAPTER 4: Human Resources and Time Management 115

CHAPTER 5: Sustainable Financial Leadership 139

PART THREE Delivering on the Promise

CHAPTER 6: Vendor Partners, Contracts, and On–Site Production 171

CHAPTER 7: Marketing and Integrated Communications Technology 217

CHAPTER 8: Risk Management: Health and Safety, Legal, and Ethical Safeguards 259

PART FOUR Traditions and Trends

CHAPTER 9: Virtual Events 295

CHAPTER 10: Career Growth and Sustainable Development 315

PART FIVE Best Practices and Real World Event Experiences

CHAPTER 11: Global, National, Regional, and Local Best Practices in Event Leadership 351

CHAPTER 12: Twenty–Five Real–World Event Management Experiences and Mini–Case Studies 365

Appendix 1 Bibliographic References 378

Appendixes 2 19 and accompanying Image Gallery are available online at www.wiley.com/college/goldblatt

Glossary 386

Index 393

PROFESSOR JOE GOLDBLATT, ED.D., FRSA is currently executive director of the International Centre for the Study of Planned Events and Full Professor at Queen Margaret University, Edinburgh, Scotland. He was the founding president of the International Special Events Society and developer of the original Certified Special Events Professional (CSEP) program. An event tourism specialist, Goldblatt founded The Event Management Certificate Program at George Washington University, designed the first Master′s of Business Administration concentration in Event Leadership at Johnson & Wales University, and created the Executive Certificate in Event Leadership at Temple University. He was the executive producer of his own multi–award–winning special–events firm and was named Professional Convention Management Association Educator of the Year. He is a founding member of the Event Solutions′ Events Industry Hall of Fame, the recipient of two lifetime achievement awards, and the first educator to be inducted into the International Festivals and Events Association Hall of Fame.