Global Communication: Theories, Stakeholders and Trends

Global Communication is the most definitive text on multi–national communication and media conglomerates, exploring how global media, particularly CNN, the BBC, AP, Reuters, Asia, Euronews, and Al Jazeera, influence audiences and policy makers alike. In outlining the major trends influencing global communication and media, including the internet and mobile media, the book examines a number of structural issues through world system theory and electronic colonialism theory. The fourth edition of this major text has been systematically updated to reflect both global current events and the many fast moving areas associated with this dynamic field. Special attention is given to the continuing development of Arab media, with new analysis of the Arab Spring uprisings and the expansion of Al Jazeera′s channels and influence, as well as fresh coverage of Latin American Media, the Spanish TV surge, and the phone hacking scandal by News Corporation’s employees in the UK. This new edition also sees an update of McPhail’s Electronic Colonialism Theory, in light of changes in the geopolitical order and a loss of international coverage in the US media. As well as detailing important sectors such as UNESCO, ITU, the Internet, MTV, and the importance of global advertising, the book covers the expanding area of global communication and describes major multimedia conglomerates particularly in the USA. Updated and enhanced online resources for instructors, including instructor’s manual, test banks and student activities, can be found at www.wiley.com/go/mcphail .

List of Figures and Tables Notes on Contributors Preface 1. Global Communication: Background 2. Development Research Traditions and Global Communication 3. The Message: The Role of International Organizations 4. Public Diplomacy: New Dimensions and Implications Nancy Snow 5. The Medium: Global Technologies and Organizations 6. Internet: The Evolving Frontier 7. American Multimedia Conglomerates 8. Non–US Stakeholders of Multimedia Conglomerates 9. Euromedia: Integration and Cultural Diversity in a Changing Media Landscape Alexa Robertson 10. Global Issues, Music, and MTV 11. CNN: International Role, Impact, and Global Competitors 12. The Roles of Global News Agencies 13. Arab Media and the Al–Jazeera Effect Lawrence Pintak 14. Media Globalization in Asia Junhao Hong 15. The Role of Global Advertising 16. Summary and Conclusions Select Bibliography Index

Thomas L. McPhail is an international media critic and the Chair of Theatre, Dance, and Media Studies and Fellow in the Center for International Studies at the University of Missouri–St. Louis. He began his career with the eminent media scholar Marshall McLuhan. McPhail is author of Development Communication (Wiley–Blackwell, 2009) and has served for over a decade on the Canadian National Commission for UNESCO.