Design Thinking for Strategic Innovation: What They Cant Teach You at Business or Design School

BUSINESS AS USUAL IS DONE FOR. As technological innovation has accelerated, people, communities, and organizations have become more connected than ever before. We talk more, share more, and expect more. This disruption has changed the way consumers do business. We watch iPads—not TV. We don′t believe the hype. We shop online—not in stores. We don′t want to eat junk ingredients. We want what we want when we want it—and at the price we want it. In this environment, the traditional ways of running a business just won′t work anymore. Enter design thinking. Design Thinking for Strategic Innovation explains how design thinking can bring about creative solutions to solve complex business problems. Through real life examples, it shows how design thinking has been applied across different industries and contexts. An essential guide for any business seeking to use design as a problem–solving tool, Design Thinking for Strategic Innovation offers a methodology to transform companies and cultures. YOU′LL LEARN: How to apply design thinking to your long–range planning Why every future business leader needs to be a good design thinker The 10 design thinking principles that redefine business management Design thinking framework tailored to the eight key challenges that businesses face How to create a design thinking culture within your company Hiring design thinkers is not enough. Discover how to build design thinking into your organization′s DNA. Revolutionize your approach to solving your business′s greatest challenges with the power of Design Thinking for Strategic Innovation .

IDRIS MOOTEE is the CEO of Idea Couture, a global innovation rm with ofces in San Francisco, Shanghai, Toronto, London, Dubai, and Mexico City. He has worked with clients such as Amex, Burberry, BMW, Boeing, Cisco, De Beers, Kraft, Nike, Samsung, and Pepsi. A leading expert on applied design thinking, Idris speaks on strategic innovation, developing strategic foresight, and business model design through the application of design thinking. He is also the author of 60-Minute Brand Strategist , also published by Wiley.