Make Change Work: Staying Nimble, Relevant, and Engaged in a World of Constant Change

Praise for Make Change Work "I could rename this book, How Tulips, Dodo Birds and Coyotes Changed the Way I Think About Change . Interested now? You should be. This is the most fascinating, practical book about dealing with change I've ever read." — LARRY WINGET , television personality and bestselling author of Grow a Pair: How to Stop Being a Victim and Take Back Your Life, Your Business, and Your Sanity " Make Change Work is the best book I have read on the real inner-workings of change. It could have easily been called The Future Belongs to the Coyote . Pennington does a great job of equating the emotional side of change with the pragmatic, 'let's get it done' side." — GARY NELON , Chairman and CEO, First Texas Bancorp, Inc. "Randy Pennington has written an extraordinary book about change (and leadership, culture, execution, and more). You will use the ideas in it the second you put it down. Randy is the best business writer I know. This book will significantly impact and improve the way you do business." — JOE CALLOWAY , author of Be the Best at What Matters Most " Make Change Work lays a simple path from the strategy to the tactics of change. Randy teaches leaders to attack change not as a process to be managed but as a way of operating that delivers results." — SUSAN KELLIHER , SVP, Human Resources, Albemarle Corporation "To make change work, we have to change the way we work. Period. Pennington takes you on a journey through not only change but also how to lead transformation." — BRIAN SOLIS , Principal Analyst, Altimeter Group and author of What's the Future of Business? "For organizations to change, the people in those organizations must change. Make Change Work provides real-world, practical strategies you can use immediately." — Chris Korst, Executive Vice President of Operations, Rent-A-Center®

Preface xv Acknowledgments xix Part I The Realities of Change 1 Chapter 1 The New Normal 3 Chapter 2 Faster, Better, Cheaper, Friendlier 13 Chapter 3 Good Change, Bad Change 21 Chapter 4 Dodos and Coyotes: Only the Nimble Survive 33 Part II Becoming a Change Leader: The Tactical Side of Change 41 Chapter 5 What Change Leaders Do 43 Chapter 6 Buy–In: Where Change Legends Are Made 51 Chapter 7 Go First 59 Chapter 8 Change Change 67 Chapter 9 Generate Creative Tension 75 Chapter 10 Connect with People Where They Are 85 Chapter 11 Involve Early and Often 95 Chapter 12 Use Resistance as Your Friend 103 Part III Change Challenges 113 Chapter 13 When Change Isn’t a Choice 115 Chapter 14 Change Your Culture and Change Your Results 125 Chapter 15 Stop Spineating 135 Part IV The Wrap–Up 143 Chapter 16 The Future and Change 145 Notes 153 About the Author 157 Index 159  

RANDY PENNINGTON is a business performance veteran, author, and expert in helping organizations build a culture focused on results. His client list includes leading organizations in business, nonprofits, and government. His ideas and comments have appeared in the New York Times, Entrepreneur, Executive Excellence, and numerous professional and trade journals, and on CNN, Fox News, the BBC, and ABC radio. He is the author of Results Rule!.