Fundraising with Businesses: 40 New (and Improved!) Strategies for Nonprofits

Praise for Fundraising with Businesses "Joe Waters has been preparing his whole life to write this book. He has worked at the intersection of business and philanthropy for many years and knows the challenges and opportunities. This is the guidebook for fundraisers who want new and innovative ways to raise money with businesses. It's easy to follow and has excellent and usable examples. The book's ties to Pinterest will keep it fresh with new ideas. I just love it and you will too!" —Carol Cone, Global Practice Chair, Business + Social Purpose, Edelman "Leave it to Joe Waters to produce the ultimate idea book for nonprofits seeking actionable ideas for raising cold hard cash with business partners. Written with Joe's signature sense of humor and no-nonsense approach, Fundraising with Businesses is a winner. Can't wait to feature it in the Cause Marketing Forum bookstore." —David Hessekiel, President, Cause Marketing Forum; coauthor of Good Works! "Joe Waters is the person we all look to for sound advice and great ideas. In Fundraising with Businesses , he pulls back his creative curtain and unveils a wealth of proven, profitable strategies. Take this book and change the financial success of your nonprofit organization." —Bruce Burtch, cause pioneer and author, Win-Win for the Greater Good "Joe Waters' latest book is crammed with practical ideas and tips that any nonprofit (large or small) can and should use to connect with the business community. Each chapter in Waters' book is a literary high-energy bar—loaded with the right ingredients, easy to digest and fun to read. From cover to cover, Fundraising with Businesses is a winner!" —Curt Weeden, founder, New Strategies Forum and author of Smart Giving Is Good Business "Joe cuts through the clutter to help nonprofits raise more money from businesses. If you're a small nonprofit looking for new ways to raise money with businesses, this book is a must-read. Joe spent nearly 20 years in the trenches and can lead you to success. He's raised millions of dollars and recruited hundreds of corporate partners. This is a tell-all book that every nonprofit should read." —Joanna McDonald, coauthor, Cause Marketing For Dummies ; Director, Cause Marketing, Boston Medical Center "Insightful, smart and innovative. A must-read for anyone who works in the world of cause marketing!" —Jessie Sherrer, Senior Manager, Share Our Strength

Preface ix Acknowledgments xix 1 Percentage–of–Sales Fundraiser 1 2 Register Fundraiser 7 3 Donation Box Fundraiser 13 4 Hashtag Fundraiser 19 5 Shopping Fundraiser 27 6 Action–Triggered Fundraiser 33 7 Pin–to–Give Fundraiser 39 8 Text–to–Give Fundraiser 45 9 Cash Donation 53 10 Product Donation 59 11 Company Giveaway Fundraiser 67 12 New Hire Fundraiser 73 13 Cause Product Fundraiser 77 14 Office Pool Fundraiser 83 15 Pinup Fundraiser 91 16 Facebook Likes Fundraiser 101 17 Check–in to Give Fundraiser 107 18 Payroll Deduction 113 19 Sports Team Fundraiser 119 20 Scan–to–Give Fundraiser 127 21 Shop–Walk Fundraiser 135 22 Collection Drive 141 23 Trade Show Fundraiser 147 24 Dress–Down/Up Fundraiser 153 25 Movie Theater Fundraiser 159 26 Facebook Contest Fundraiser 165 27 Donate–Profits Day Fundraiser 171 28 Buy One Give One Fundraiser 177 29 Matching Gifts 183 30 Round–up Fundraiser 191 31 In–Store Fundraiser 197 32 Halopreneurs 203 33 Signature Cause Product Fundraiser 211 34 Launch Fundraiser 217 35 Building Fundraiser 223 36 Dollars for Doers 229 37 Special Occasion Fundraiser 235 38 Coupon Book Fundraiser 243 39 Watch–to–Give Fundraiser 247 40 Business–to–Business Fundraiser 253 41 Fundraising with Businesses: Seven Steps to Success 259 About the Author 271 Index 273

JOE WATERS has been working at the intersection of business, philanthropy, and marketing for twenty years. He writes one of the web's leading fundraising blogs, Selfishgiving.com . He's the author of Cause Marketing For Dummies .