The New ebay: The Official Guide to Buying, Selling, Running a Profitable Business

The official and definitive guide to making the most of the new eBay, for beginners and experienced users alike—buyers, sellers and businesses. Over recent years, eBay has evolved into the world's largest shopping mall where everyone from independent craftspeople to small- and medium-business owners from every industry go to connect with customers—worldwide! With steps, tips and colour screenshots, you'll learn how to: navigate eBay to bid, buy and pay for items uncover the best deals from the best sellers stay safe online and protect your identity list your first items for sale and calculate postage master PayPal and other payment options get to grips with Magento and other advanced selling tools open up an eBay store and create a business growth plan run a successful eBay business and even go global! Whether you're thinking about shopping on eBay for the first time or you're a retailer looking to take advantage of the full range of amazing eBay business tools, The New eBay is your one-stop shop for all things eBay.

About the author vii Acknowledgements ix Introduction xi Part I : Getting started 1 1 eBay basics 3 Part II : Finding and buying products 19 2 Searching for products 21 3 The search results page 31 4 Browsing for products 37 5 The View item page 41 6 Bidding on and buying products 51 7 Paying for an item 59 8 Keeping track of purchases in My eBay 69 9 Troubleshooting purchases 75 Buying TOP 10 79 Part III : Selling a product (Basic selling) 81 10 An introduction to selling 83 11 Registering as an eBay seller 85 12 Listing an item for sale 87 13 Keeping track of listings using My eBay 111 14 Accepting payments 119 15 Postage and handling tips 123 16 Customer service 127 17 eBay’s selling fees 129 18 Troubleshooting for eBay sellers 131 Basic selling TOP 10 134 Part IV : Planning your pro table eBay business (Advanced selling part I) 135 19 The foundations of a profi table business 139 20 Researching products, competitors and customers 143 21 Sourcing products to sell 147 22 Budgeting for profi t 153 23 Setting up your business operations 157 24 Your eBay brand 163 25 Listing your products and managing inventory 167 26 Best match — visibility in eBay search 191 27 Opening a store and marketing options 197 28 eBay and PayPal fees 209 Planning a business TOP 10 216 Part V : Running a successful eBay business (Advanced selling part II) 219 29 Managing sales and customers 221 30 Accepting and tracking payments 237 31 Shipping and packaging 243 32 Reporting 253 33 Troubleshooting for eBay businesses 257 Running a business TOP 10 261 Conclusion 263 Appendix: Creating a complete business plan 265 Index 273

Todd Alexander has been working for eBay for over 10 years and is currently the Director of Onsite Search. Through his workshops and his best-selling pocket guides, he has trained tens of thousands of people throughout the Asia–Pacific region to get the most out of eBay.