The Money–Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving

Praise for The Money–Raising Nonprofit Brand Motivating Donors to Give, Give Happily, and Keep on Giving The Money–Raising Nonprofit Brand should be required reading for every charity fundraiser, nonprofit communications staff member, and the agencies that work with them. With gentle humor, exceptional storytelling, and practical examples, Jeff Brooks guides you through how to create a donor–focused brand that will build awareness and increase revenue for your organization. Jann Schultz, Senior Director, Integrated Fundraising and Communications, Project HOPE Send Jeff Brooks a thank–you note. In his new book, The Money–Raising Nonprofit Brand, hes given nonprofits the richest explanation Ive ever read of how to connect profitably with the hearts of donors. This is a desert island book for fundraisers: if you could only take one, this would be the one to take. Tom Ahern, Author of Making Money with Donor Newsletters Take my advice. If the word branding is even being mentioned in your organization, run dont walkand buy everyone on the branding task force a copy of The Money–Raising Nonprofit Brand . Jeff Brooks has produced an extraordinarily sensible guide for nonprofits intent on transforming their fundraising without torpedoing their future. Roger M. Craver, Editor, The Agitator Every nonprofit executive should read this. It can save your organization both unnecessary expenses and lost revenue, and help you grow. Tom Harrison, Chairman, Russ Reid So many charities have been damaged by attempts at rebranding. This book will help you avoid their fate. Cheekily readable and engaging, but with gold dust liberally sprinkled throughout the pages, The Money–Raising Nonprofit Brand takes you on a journey that could literally save your cause. A must–read for fundraisers, PR and marketing people, as well as CFOs, CEOs, and board members. Sean Triner, Co–Founder & Director, Pareto Fundraising

JEFF BROOKS, creative director at TrueSense Marketing, has served the nonprofit community for more than 25 years, working as a writer and creative director on behalf of top North American nonprofits, including CARE, St. Jude Childrens Research Hospital, World Vision, Feeding America, World Relief, and dozens of urban rescue missions and Salvation Army divisions. He blogs at futurefundraisingnow.com, podcasts at fundraisingisbeautiful.com, and is the author of the popular book The Fundraisers Guide to Irresistible Communications (2012). He lives in Seattle.