The 7 Non–Negotiables of Winning: Tying Soft Traits to Hard Results

Praise for The 7 Non-Negotiables of Winning "David Williams is a dynamic leader who understands that the competitive edge in a business these days is how you deal with people. In other words, the principles he advocates are not only the broad and inspiring ideals of human goodness and decency, they are keys to lasting success in the marketplace." —Dr. Matthew Holland, President, Utah Valley University "In his book The 7 Non-Negotiables of Winning, David Williams has convincingly presented principles that are core to both business and personal success. This book is masterfully written and is a must-read for executives and managers alike." —Scott Anderson, President and CEO, Zions Bank "David Williams is an awesome entrepreneur—and contributor to Forbes.com. His popular weekly posts are an inspirational toolbox for leaders grappling with the challenges of getting the most out of their employees and delivering great service to customers. It's a kick to revisit some of his best writing from Forbes.com in The 7 Non-Negotiables of Winning ." —Tom Post, Managing Editor, Forbes "I have had the privilege of working closely with David Williams at Fishbowl. He practices what he preaches in this book and, as a result, has experienced extraordinary results in growing his company. His example is one that others would be wise to follow as they try to get the most out of their employees and organizations. Congratulations to David for distilling key leadership principles into this outstanding book." —Val Hale, President and CEO, Utah Valley Chamber of Commerce "Rarely do you come across a business leader who literally wills his company into existence and then shares it freely with those he has led to success. David's prize is his 'company family' that he has created and surrounds himself with. To know him, all one must do is to experience the love and respect that so freely flows to him from his employees. To me, this is how a businessman should be measured." —Ralph Yarro, CEO, ThinkAtomic

Foreword Brad Smith xiii Preface xv Acknowledgments xix Introduction 1 Chapter 1 Respect 17 Chapter 2 Belief 35 Chapter 3 Trust 55 Chapter 4 Loyalty 63 Chapter 5 Commitment 81 Chapter 6 Courage 101 Chapter 7 Gratitude 123 Chapter 8 Tying It All Together 137 Chapter 9 Creating a Lasting Legacy 157 Closing Thoughts: Where Do We Grow from Here? 165 About the Author 171 Index 173

DAVID K. WILLIAMS is CEO of Fishbowl, the leading provider of inventory management software, Fishbowl Inventory, and asset tracking solutions serving more than 10,000 companies worldwide. He was honored as one of vSpring Capital's Top 100 Venture Capital Entrepreneurs in 2011 and 2012. As former CEO of Franklin Quest Canada, and then Managing Director at the Covey Leadership Center, Williams is an established authority at industry events who often presents public workshops at Chambers of Commerce and University MBA classes. He is a recognized media personality reaching several hundred thousand entrepreneurs through his columns and feature articles for Harvard Business Review online and the Entrepreneur's Channel on Forbes.com, frequently achieving most read and most commented status.