Network Advantage: How to Unlock Value From Your Alliances and Partnerships

Businesses made more than 42,000 alliances over the past decade worldwide, many of which failed to deliver strong results.  This book explains how executives can seize the benefits from their network of alliances with customers, suppliers and competitors.   Business networks can provide three key assets: Superior information. Better cooperation. Increased power. Network Advantage shows how awareness of these three assets enables executives to align their portfolio of alliances with their corporate strategy, to maximize advantages from existing networks and to position their businesses as industry leaders. Network Advantage is written by Henrich Greve, Tim Rowley and Andrew Shipilov—the leading authorities in the field of organizational management, who have worked with many international corporate clients. Based on ground–breaking research and illustrative cases, this book provides practical tools to help executives think strategically about reconfiguring their portfolios of alliances and partnerships. Make it your first strategic connection to gaining competitive advantage!

Henrich Greve is a Professor of Entrepreneurship and the INSEAD Chair of Organization and Management Theory. He holds a Ph.D. in Business Administration from Stanford University Graduate School of Business. He does research on organizational networks and learning, and he teaches strategy and organizational change for executives at the Singapore campus of INSEAD. Tim Rowley is a Professor of Strategy and Organizations at the Rotman School of Management, University of Toronto.  He teaches courses on competitive advantage and corporate governance, and his research is focused on how organizations are influenced by the network of relationships surrounding them. Andrew Shipilov is Associate Professor of Strategy and Akzo Nobel Fellow at INSEAD. His research and teaching revolve around networks, innovation and competitive advantage. He holds a Ph.D. from the University of Toronto, Rotman School of Management.