The Social Media MBA in Practice: An Essential Collection of Inspirational Case Studies to Influence your Social Media Strategy

“Holloman’s latest book demonstrates perfectly how, thanks to the rise of social media, companies are re–imagining the way they engage with everyone who touches their brand. The Social Media MBA in Practice provides professionals with an insightful selection of social case stories and tactical advice, which should help anyone who wants to create deeper connections with their customers.” — Xabier Ormazabal , Head of UK Marketing , salesforce.com “More real world examples from the social media coalface – bigger and better this time around. Christer has pulled together a fascinating array of social case studies from around the world, so if you are interested in what really goes on to plan, implement and innovate in social media, this is one to read!” — Will Lockie, Head of Ecommerce, Evans Cycles “A celebration of practical and pragmatic social media advice. It’s essential reading for anyone wanting to go beyond the ‘why’ of social media and really understand the ‘how’.” — Jeremy Woolf, Global Digital and Social Media Lead, Text100 Global Communications “A great mix of practical lessons for anyone in business or consumer social media. Readable. Repeatable. Great stuff.” — Stuart Handley, @stuhandley , Communications Director , Mimecast “An in–depth insight into the different ways social media is challenging established norms and business process outside the ‘usual suspects’ of the marketing and communications departments. If you are looking for inspiration on how to use social practices within your organization or even to validate what you are already doing, this book is a must–read.” — Eb Adeyeri, Senior consultant, Dachis Group “Christer Holloman has consistently proven himself to be one of Europe’s leading digital figures. His ability to attract to top thinkers in the field is unparalleled, and he is best known for facilitating forward thinking discussion across the digital marketing spectrum.” — Alex Yenni, Strategy Director, Blast Radius “In order to thrive today, and not merely survive, businesses need to connect with their customers and stakeholders in ways the world has never seen before.  Fortunately, there are many intrepid companies leading the way and Christer Holloman has done a superb job of capturing their examples. Any executive wanting to learn from some of the world’s very best examples of social adoption and implementation should read this book sooner … definitely not later.” — Michael Netzley, PhD, Academic Director, SMU Executive Development, Singapore Management University

Acknowledgements Hall Of Fame Preface ADP – B2B Selling Allianz – B2C Selling Barclay Card US – Customer Collaboration Cisco – Going Global Confused.com – From Content To Profit Dell – Building Advocacy Electrolux – Business Improvement F5 – Social Across Departments Getty Images – Socialise Your Products GiffGaff – Customer Support By Customers Go–Ahead Group – Customer Service HCL – Social For HR Hobart – B2B Community Building Honda – Creating A Centre Of Excellence Israel Foreign Office – Social In Hostile Environments LivingSocial – Getting Social In B2B Macmillan – Social Beyond Marketing Nationwide – Creating Senior Leadership Buy–In NHL Minnesota Wild – The True Value Of A Fan Nokia – Delivering Social Media Strategy Play.com – Monetise Big Data PriceWaterhouseCoopers – Crowd Sourcing Rentokill – Crisis Management Sony Mobile – Managing Quality Control Xerox – Help Clients Go Social Index

The author of Amazon bestseller The Social Media MBA , Christer Holloman, has been writing technology trend features for Sky News online the last three years, reaching over 7 million readers every month, and was previously the Head of Digital Product Development at The Times and The Sunday Times in London. Holloman is a popular keynote speaker with audiences ranging from business students to C–level executives and is frequently hired for conferences and corporate events around the world by clients such as Microsoft, VISA and Ogilvy. What makes him unique as a journalist and speaker is that he lives and breathes his topic as he regularly consults for major companies and tech start–ups on digital business development projects. That means he won’t be providing theories but instead up to date hands–on advice that will inspire readers and delegates. Europe’s largest regional newspaper The Evening Standard named Holloman one of London’s most influential individuals within New Media. Christer Holloman is a member of the National Union of Journalists and holds a BSc in Business from the University of Umea, Sweden. For more information please visit http://www.holloman.info or to discuss possible speaking engagements email him directly contact@holloman.info or Google speaking agencies that represents him.