Outlaw: Fight for Your Customers and Sell Without Fear

Are you ready to break all the rules and become one of the new breed of business Outlaws? Everyone lives or dies by selling something and the best salespeople in the world are Outlaws. They defy conventional business wisdom at every turn, exceed market expectations and change the way the sales game is played — forever. Packed with fresh insights and powerful true stories, Outlaw will free you from the shackles of convention and show you how to: outsell and outlast your competitors with revolutionary sales strategies dig beneath the surface to identify what′s really driving customer behaviour become an advocate, an ally and a trusted adviser — rather than a self–promoter build a reputation for quality, innovation and customer leadership ignite passion within yourself, your team and your customers. Join the new gang of Outlaws. Stop just ′selling′ and start fighting for your customers!

About the author xiii Introduction xv 1 Dare to prepare 1 2 Inspire with words and actions 21 3 Create a cult with personality 47 4 Harness the power of process 69 5 Ignite the passion contagion 101 6 Influence with a difference 121 7 Fight ′til the end 137 Conclusion 157 Index 161

Trent Leyshan is the founder of BOOM!, an international sales development company working with some of the world's most dynamic organisations. Visit www.boomsales.com.au.