Sustainable Business: A One Planet Approach

Preface

About the Authors

Foreword
Yolanda Kakabadse, President of WWF

1 Challenging

1.1 Stories about the Future

1.2 Planet

1.3 People

1.4 Profit

1.5 Power

1.6 Conclusion: The Case for Change

References

2 Changing

2.0 Changing from the Outside–In and the Inside–Out

2.1 Business

2.2 Economy

2.3 Self

2.4 Transformations

2.5 Conclusion: Metamorphosis

References

3 Leading

Introduction

3.0 Sustainability and Leadership

3.1 What is Leadership?

3.2 Some Nagging Questions about Leadership

3.3 Bringing it All Home: How to Conduct Yourself in Leadership

Summary

References

4 Valuing

Introduction

4.0 The Limits to GDP and GNP as Measures of Value

4.1 The Range of Alternative Measures and Current Practice

4.2 Rethinking Growth

Summary

References

5 Collaborating

Introduction

5.0 Images of Working Together

5.1 Choosing Collaboration

5.2 The Theory and Practice of Collaboration

5.3 Managing Collaborative (Dis)Agreement

Summary

References

6 Strategizing

Introduction

6.0 Oil, Water, and a Touch of Hurricane Katrina: The New Business Reality

6.1 Searching for a Disappeared Resource? Check your landfill

6.2 The Strategic Challenge of Sustainability: Stakeholders are calling

6.3 Strategic Responses: What Strategies Have Businesses Adopted? What More Can They Do?

Summary

References

7 Organizing

7.0 Organizations and Sustainability

7.1 Motivating People

7.2 Organizational Culture

7.3 Requisite Knowledge

7.4 The Employer Brand

Summary

References

8 Investing

Introduction

8.0 Mechanics of Influence: How do Investors Influence Companies?

8.1 What is Responsible Investment?

8.2 So What Can Responsible Investment Deliver?

8.3 Conclusion

Summary

References

9 Innovating

Introduction

9.0 Innovation Strategy

9.1 How Can We Innovate? Innovation as a Management Process

Summary

References

10 Operating

Introduction

10.0 Transition to the Triple Bottom Line

10.1 Industrial Ecology and Closing the Loop

10.2 Sustainability Standards, Certification and Measures

10.3 Stakeholder Management

Summary

References

11 Marketing

Introduction

From 20th to 21st Century Marketing

11.0 Sustainability and Marketing: An Evolving Relationship

11.1 Sustainability Marketing: Marketing for the 21st Century

11.2 From Products to Customer Solutions

11.3 From Price to Consumer Cost

11.4 From Place to Convenience

11.5 From Promotion to Communication

11.6 Sustainability Marketing as a Transformational Force

11.7 Conclusion

Summary

References

12 Accounting

Introduction

12.0 Accounting and Sustainability

12.1 Financial Accounting

12.2 Management Accounting

12.3 Conclusion: Addressing the meta– and sub–questions

Summary

References

13 Entrepreneurship

Introduction

13.0 The Cult of Entrepreneurship?

13.1 A Brief History of Entrepreneurship Theory

13.2 Towards One Planet Entrepreneurship

Summary

References

14 Transitioning

Introduction

14.0 Sustainable Business and Sustainable Development: The Big Disconnect

14.1 Understanding Our Global Sustainability Challenges

14.2 Different Approaches to Framing Business Sustainability

14.3 Introducing a Typology for Business Sustainability

14.4 Managing Business Sustainability: Organizational Characteristics      

14.5 Conclusion

Summary

References

15 Conclusion

15.0 The Challenges: The One Planet Predicament

15.1 Sustainable Business: A One Planet Approach

15.2 Change for Good

15.3 Transforming Business Management Education

References

Index

Dr Sally Jeanrenaud is a Senior Research Fellow at the Business School, University of Exeter, and teaches in a number of business schools. Sally has 20 years experience in international sustainable development, including high–level policy at inter–governmental levels with research, management and field experience in Asia, Africa and Western Europe.

Mr Jean–Paul Jeanrenaud is a Senior Advisor to WWF, former Director of One Planet Leaders, WWF International, responsible for Business Innovation and Education Programmes. Prior to that he was Director of Corporate Relations for WWF International, played a central role in establishing the Forest Stewardship Certification, and founded WWF s applied sustainability programme for senior executives.

Professor Jonathan Gosling is Emeritus Professor of Leadership at the University of Exeter and Visiting Professor in the Philosophy of Management at Renmin University of China. He runs leadership development programmes for companies, NGOs and Governments around the world; and publishes research on how managers are tackling contemporary business realities.