The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months

Praise for The 12 Week Year "This book takes all the core business principles I believe are so valuable—discipline, consistency, focus, intensity, ownership, accountability, and planning—and puts them together in a straightforward system that actually works. What more can you ask for?" —MATTHEW E. WINTER , President, Allstate Auto, Home and Agencies " The 12 Week Year is a book you can open to any chapter and find valuable insights and practical actions you can put into practice today. Read it; study it; apply it!" —TOM IZZO , Head Coach, Michigan State University men's basketball team "Brian Moran and Michael Lennington have persuaded me that focusing on shorter time periods—four 'year ends' instead of one—brings clarity and urgency to individuals and teams. I've already drawn up my own 12-week plan. Exciting!" —SUSAN SCOTT , author of Fierce Conversations and Fierce Leadership "If you are an executive or entrepreneur and you are serious about creating a high-performance culture that executes well, then read this book and have your team read it too." —JOHN VACCARO , Senior Vice President, MassMutual Financial Group " The 12 Week Year is a powerful system for achieving extraordinary results both professionally and personally. It's a simple yet proven approach to creating breakthrough results. If you're committed to making lasting changes, this is a must-read!" —TOM BURNS , Chief Distribution Officer, Allianz

Chapter 1 The Challenge 1 PART I THINGS YOU THINK YOU KNOW 7 Chapter 2 Redefining the Year 9 Chapter 3 The Emotional Connection 19 Chapter 4 Throw Out the Annual Plan 25 Chapter 5 One Week at a Time 29 Chapter 6 Confronting the Truth 33 Chapter 7 Intentionality 39 Chapter 8 Accountability as Ownership 45 Chapter 9 Interest versus Commitment 49 Chapter 10 Greatness in the Moment 55 Chapter 11 Intentional Imbalance 61 PART II PUTTING IT ALL TOGETHER 65 Chapter 12 The Execution System 67 Chapter 13 Establish Your Vision 77 Chapter 14 Develop Your 12 Week Plan 89 Chapter 15 Installing Process Control 105 Chapter 16 Keeping Score 117 Chapter 17 Take Back Control of Your Day 127 Chapter 18 Taking Ownership 143 Chapter 19 12 Week Commitments 153 Chapter 20 Your First 12 Weeks 169 Chapter 21 Final Thoughts and the 13th Week 187 References 189

BRIAN P. MORAN is founder and CEO of The Execution Company, an organization committed to improving the performance and enhancing the quality of life for leaders and entrepreneurs. He has served in management and executive positions with UPS, PepsiCo, and Northern Automotive and consults with dozens of world-class companies each year. As an entrepreneur, he has led successful businesses and been instrumental in the growth and success of many others. In addition to his books, Brian has been published in many of the leading business journals and magazines. He is a sought-after speaker, educating and inspiring thousands each year. Brian lives in Michigan with his wife Judy and their two daughters. MICHAEL LENNINGTON is Vice President of The Execution Company. He is a consultant, coach, and leadership trainer, and an expert in implementing lasting change in organizations. He works with clients in the U.S., Europe, Asia, and the Middle East to help them implement corporate initiatives that drive sales, service, and profitability. Michael holds a BS from Michigan State University, and an MBA from Ross School of Business at the University of Michigan. He lives with his wife Kristin and their children in northern Michigan.