microDomination: How to leverage social media and content marketing to build a mini–business empire around your personal brand

Transform passion into pure profit, build a mini–business empire and start living the dream today! How do you transform your expertise into a sustainable business? Entrepreneur and communications expert Trevor Young steps you through the process, from developing your platform and building your personal brand to nurturing a community of raving fans that launches and grows your business. With inspiring business success stories from around the world, microDOMINATION will show you how to: turn your love of blogging and social media into money in the bank take advantage of the boundless entrepreneurial opportunities available online attract and connect with your customer–base using proven social media marketing techniques escape the daily grind and become your own boss. More than five years ago I started following Trevor′s ideas, which is remarkable because I live in Boston and he is in Melbourne. Both Trevor and I built thriving international businesses as micro mavens. What we do doesn′t feel like work—we have a blast and make a good living too. This book reveals everything you need to know to build your own successful business outside the corporate walls. I only wish Trevor had written microDOMINATION when I was getting going! —David Meerman Scott , international best–selling author of The New Rules of Marketing and PR , now in over 25 languages from Bulgarian to Vietnamese

About the author ix Introduction xiii Part 1: Introducing the micro maven 1 1 From small–time personal profile to global microbrand 3 2 Meet the micro mavens 11 Part II: Exploring the micro maven 23 3 Micro mavens: the sum of many parts 25 4 The seven powerful characteristics of micro mavens 37 Part III: Becoming a micro maven 67 5 Introducing the micro maven blueprint 69 6 Develop a platform 81 7 Build your brand 107 8 Grow your business 141 9 Live your dream 181 Part V: The micro maven in action 189 10 Profile of five micro mavens 191 11 Starting your micro maven journey 211 Index 213

Trevor Young is a PR and social media specialist and keynote speaker with a solid track record working with major blue-chip brands, start-ups and fast-growth companies. In 2011, his blog PR Warrior was named by SmartCompany.com.au as one of the 25 Best Business Blogs in Australia. Visit www.trevoryoung.me or follow on Twitter @trevoryoung.