Book Yourself Solid Illustrated: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling

"Michael and Jocelyn have performed magic! The first illustrated how-to marketing book where the visuals REALLY make the ideas clear as crystal. I hate sales books but I love this one. Port + pictures? I'm sold." — DAN ROAM , author of The Back of the Napkin "I loved Michael Port's Book Yourself Solid when it was first released, putting the ideas into action to grow my own business. Now with this infographic-laden edition, Michael makes learning the valuable concepts even easier! What are you waiting for?" — DAVID MEERMAN SCOTT , author of The New Rules of Marketing and PR "Lead generation and conversion is the heart of any marketing enterprise, and Michael Port's ingenious and practical system is among the best I've seen. " — MICHAEL E. GERBER, founder and Chairman, E-Myth Worldwide, and author of The E-Myth Revisited "This book brims with savvy advice and nearly overflows with practical, hands-on exercises. Michael Port is the guy to call if you're tired of thinking small." — DANIEL H. PINK, author of A Whole New Mind "Once again, Michael Port comes through with a generous, easy-to-access take on the key issues faced by anyone attempting to book more business." — SETH GODIN , author of The Icarus Deception ESTABLISH CREDIBILITY. CREATE VISIBILITY. EXPAND INTO MORE MARKETS. GET YOUR MESSAGE OUT IN A BIG WAY. EARN HIGHER FEES. INCREASE YOUR CONFIDENCE. STAND OUT FROM THE CROWD. GET MORE CLIENTS.

Acknowledgments vi Michael’s Story: Free At Last ix Preface xiv How to Use This Book xvi MODULE 1: YOUR FOUNDATION 5 Chapter 1 The Red Velvet Rope Policy 7 Chapter 2 Why People Buy What You’re Selling 33 Chapter 3 Develop a Personal Brand 65 Chapter 4 How to Talk About What You Do 93 MODULE 2: BUILDING TRUST & CREDIBILITY 113 Chapter 5 Credibility & Likability 115 Chapter 6 The Sales Cycle Process 135 Chapter 7 The Keep in Touch Strategy 171 Chapter 8 The Information Products Strategy 197 MODULE 3: PERFECT PRICING & SIMPLE SELLING 233 Chapter 9 Perfect Pricing 235 Chapter 10 Super Simple Selling 259 MODULE 4: THE 6 CORE SELF–PROMOTION STRATEGIES 279 Chapter 11 The Networking Strategy 281 Chapter 12 The Direct Outreach Strategy 317 Chapter 13 The Referral Strategy 347 Chapter 14 The Speaking Strategy 369 Chapter 15 The Writing Strategy 401 Chapter 16 The Web Strategy 433 Final Thoughts 450 About the Authors and How to Reach Them 452 References 454