I Have a Strategy (No, You Dont): The Illustrated Guide to Strategy

The most overused and least understood word in business is "strategy." It′s why most meetings don′t go anywhere. It′s why most projects are unsuccessful. With keen insight and a rapier wit, Howell J. Malham Jr. takes on the serious and often misunderstood topic of business strategy. This irreverent, unorthodox book will get everyone on the same page, using the same definitions for the same words, in no time at all.

Praise for I Have a Strategy (No You Don′t)

"This is the Stratocaster of strategy."

Scott Goldman, vice president, MusiCares Foundation, GRAMMY Foundation

"Everyone knows what strategy is; according to this book, that′s the problem. I Have a Strategy (No You Don′t) dislodges conventional thinking about strategy in a way that is creative and provocative, playful and serious at the same time. Malham appreciates how globalization has changed the game; our thinking about strategy needs to change with it. What a clever book."

Frank J. Barrett, PhD, professor of management and organizational behavior, Naval Postgraduate School

"This is a highly entertaining and educational book. Understanding the concept of strategy is more essential than ever before. And it′s even better to learn it through the fascinating approach that Howell Malham demonstrates in this must–read."

Michael Fassnacht, president, Draftfcb Chicago

Foreword xi

Acknowledgments xiii

I Have a Strategy (No You Don t) 1

Principal Sources 213

The Author 215

Howell J. Malham Jr. is cofounder and director of Insight Labs, a humanitarian foundation that convenes the smartest, most influential people to tackle the world′s toughest problems. Most recently, he worked with NASA, Harvard Medical School, Starbucks, United States Holocaust Memorial Museum, and TED. He is a writer for some of the nation′s leading newspapers and a former brand strategist.