Autor: Joe Tidd, John R. Bessant
Wydawca: Wiley
Dostępność: 3-6 tygodni
Cena: 303,45 zł
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ISBN13: |
9781118457238 |
ISBN10: |
1118457234 |
Autor: |
Joe Tidd, John R. Bessant |
Oprawa: |
Paperback |
Rok Wydania: |
2014-03-28 |
Ilość stron: |
436 |
Wymiary: |
239x186 |
Tematy: |
KM |
Innovative organizations grow twice as fast, both in employment and sales, as those that fail to innovate. The social benefits of innovation are even greater. This first edition of Strategic Innovation Management is an exciting new addition to the established best–selling texts Managing Innovation and Innovation and Entrepreneurship written by Joe Tidd and John Bessant . Aimed at students taking courses in business studies and management, as well as non–specialist courses in other disciplines, this book provides a practical and accessible evidence–based approach to managing innovation in a wide range of contexts, including: manufacturing, services, small to large organizations and the private, public and third sectors. This text has been designed to be fully integrated with the Innovation Portal at www.innovation–portal.info , which contains an extensive collection of additional resources for both lecturers and students including teaching resources, case studies, media clips, innovation tools, seminar and assessment activities and over 300 test–bank questions.
About the Authors Preface How to use this book Part I Foundations of Managing Innovation 1 Innovation – what it is and why it matters 2 Innovation strategy 3 Identifying strategic capabilities 4 Leadership and organization of innovation 5 A process model of innovation 6 Sources of innovation 7 Search strategies for innovation 8 Forecasting innovation 9 Assessing and selecting innovation 10 Developing New Products & Services 11 Innovation through corporate ventures 12 Commercialization & Diffusion of Innovations 13 Exploiting Knowledge & Intellectual Property 14 Business models and innovation 15 Learning to manage innovation Part II The Innovation Frontier 16 User innovation 17 Open innovation 18 Discontinuous innovation 19 Social innovation 20 Innovation in developing and emerging economies 21 Sustainability–led innovation Index
Joe Tidd is Professor of Technology and Innovation Management at SPRU (Science and Technology Policy Research), University of Sussex, UK and visiting Professor at University College London. John Bessant holds the Chair in Innovation and Entrepreneurship at Exeter University where he is also Research Director.
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